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Best CRM Software

Customer Relationship Management (CRM) tools help businesses manage all interactions with current and potential customers to improve relationships and drive growth.

What is CRM?

CRM encompasses the strategies, tools, and processes that businesses use to achieve their goals in today's competitive landscape. Whether you're a startup looking to scale or an enterprise optimizing operations, understanding the fundamentals is crucial.

In this comprehensive guide, we'll explore the best tools available, share proven strategies, and provide actionable insights to help you succeed.

Top CRM Tools

147 tools
Pega CRM logo

Pega CRM is Pegasystems' enterprise suite for sales automation and customer service. It is built on the low-code Pega Platform and uses AI decisioning.

Starting at Contact for pricing

Bonsai logo

All-in-one client work platform for agencies, consultancies and freelancers that combines projects, time tracking, CRM, proposals, contracts and invoicing.

Starting at $15/mo

GroupOffice logo

Open-source groupware and CRM platform from Dutch firm Intermesh, combining email, calendar, contacts, projects, helpdesk and newsletters for businesses and public organisations.

Starting at Free

Salesforce Sales Cloud logo

Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.

Starting at Free

ManyRequests logo

White-label client portal and request management software for productized and subscription-based agencies, with built-in billing, proofing, time tracking and task queues.

Starting at $39/mo

X2CRM logo

X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.

Starting at $65/mo

Freshsales logo

Freshworks' sales CRM, with Kanban pipelines, built-in chat, email and phone, and Freddy AI lead and deal scoring, aimed at small and mid-sized sales teams.

Starting at $11/mo

Oracle NetSuite logo

Cloud CRM built into Oracle NetSuite's ERP, covering sales force automation, marketing campaigns, customer service and partner management for growing and mid-sized businesses.

Starting at Contact for pricing

Corteza logo

Corteza is an Apache 2.0 open-source low-code platform. Organisations use it to build self-hosted CRM and other record-based business applications with workflows and a REST API.

Starting at €1/mo

Assembly logo

Assembly, formerly Copilot, is a branded client portal for service businesses. It combines messaging, a lightweight CRM, billing, files, tasks and an AI app builder.

Starting at Free

Sellsy logo

French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.

Starting at €35/mo

EspoCRM logo

Open-source CRM for small and mid-sized businesses that can be self-hosted free or bought as a per-user cloud subscription.

Starting at Free

17hats logo

17hats is an all-in-one business management app for solopreneurs and small service businesses, combining CRM, projects, to-dos, invoicing, contracts, scheduling and workflows.

Starting at Free

Insightly logo

Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.

Starting at Contact for pricing

OroCRM logo

Open source CRM built on OroPlatform and Symfony. It manages leads, opportunities, accounts, cases and campaigns for mid-size and large businesses that need deep customization.

Starting at Free

Ortto logo

Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.

Starting at Contact for pricing

Attio logo

Attio is an AI-native CRM with a flexible custom data model, email and calendar sync, and workflows, aimed at startups and relationship-driven sales teams.

Starting at Free

Odoo logo

Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

Starting at Free

Streak logo

Streak is a CRM that runs inside Gmail as a browser extension, letting small teams manage deals, contacts and pipelines without leaving their inbox.

Starting at Free

HubSpot logo

HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

Starting at Free

SmartWe logo

SmartWe is a cloud CRM hosted in Germany. CAS Software built it for small businesses, startups and self-employed professionals, and it includes AI assistants and modular apps.

Starting at €15/mo

Apptivo logo

Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.

Starting at $20/mo

Clientify logo

Spanish all-in-one CRM for small and mid-sized businesses that combines sales pipelines, WhatsApp inbox, marketing automation and AI agents in one flat-priced plan.

Starting at €65/mo

Sugar Sell logo

Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.

Starting at Contact for pricing

CRM Tool Guides by Audience

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Frequently Asked Questions

CRM encompasses tools and strategies that help businesses manage customer relationships, track sales, and improve customer service.

Consider your budget, team size, required features like automation and integrations, and scalability needs when selecting a CRM tool.

CRM tools help streamline sales processes, improve customer relationships, increase productivity, and provide valuable insights through analytics.