Odoo
7.2/10Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Data last updated November 2026 · Our methodology
Overview
Odoo is a Belgian modular business suite. Its CRM app sits next to sales, invoicing, inventory, helpdesk, marketing, and project apps that all share one database. The CRM covers lead capture from email gateways, website forms, and live chat. It also offers predictive lead scoring, rule-based lead assignment by quota, deduplication, lead mining, and enrichment from an email address or phone number. Deals move through a drag-and-drop pipeline with stages for each team. VoIP calling logs calls automatically, and dashboards include cohort analysis. Quotes can be created straight from opportunities, and the Inventory and Email Marketing apps connect natively, which is the main reason teams pick it over a standalone CRM. Pricing is per user. One App Free gives a single app such as CRM to unlimited users at no cost. Standard unlocks all apps on Odoo Online. Custom adds Odoo Studio, multi-company, the external API, AI features, and the option to host on Odoo.sh or on-premise. Odoo's site shows a first-year discount on initial users, and prices vary by country. SMS credits, lead-generation credits, implementation work, and Odoo.sh hosting cost extra. A free open-source Community edition can be self-hosted. Its main limitation is complexity. Reviewers say setup takes time, and the interface can overwhelm new users. Many companies need a partner or in-house staff to configure it, and opinions on documentation and support quality are mixed.
Our Rating
CRM7.2/10
Marketing7.2/10
Project Management7.2/10
Who Odoo is best for
Good fit
- Mid-Market8/10
Reviewers say it suits structured mid-sized businesses that want CRM tied to ERP processes.
The free single-app plan and low per-user price suit small firms, though setup takes effort.
It has pipeline, lead scoring, assignment rules, and VoIP calling built in.
The free plan and Community edition keep early costs low.
Less suited
It is open source and offers an API, Studio and self-hosting.
CRM data flows natively into Odoo's Sales, Inventory and Invoicing apps.
Email Marketing and lead scoring are native.
A Helpdesk app shares the same database.
Multi-company and on-premise options exist, but reviewers report performance issues with large datasets.
ERP modules such as inventory sit next to the CRM in one database.
Invoicing is built in, but nothing is aimed at accounting firms.
Pros & Cons
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Key Features
Odoo Pricing
One App Free
- Hosted on Odoo Online
- Required dependency apps are free
- One app (such as CRM) with unlimited users
- Installing a second app moves you to Standard
Standard
or €299/user/year (save 20%)
- All Odoo apps
- Email support 24/5
- Odoo Online hosting
- Hosting, maintenance, and upgrades included
- Shown at 19.90 per user per month for the first 12 months on initial users
Custom
or €539/user/year (save 21%)
- Agentic AI
- Odoo Studio
- External API
- All Odoo apps
- Multi-company
- Odoo.sh hosting billed separately
- Odoo Online, Odoo.sh, or on-premise
- Shown at 35.90 per user per month for the first 12 months on initial users
Frequently Asked Questions
Yes. The One App Free plan lets unlimited users use one app, such as CRM, on Odoo Online. A self-hosted open-source Community edition is also available.
Installing a second app moves the account to the Standard plan. Installing Studio or adding companies moves it to Custom.
Implementation services, Odoo.sh hosting for custom code, maintenance of custom code, and in-app credits such as SMS and lead generation are all extra.
Data is encrypted with AES-256 at rest and over HTTPS in transit. Each database keeps 14 backups, replicated across at least three data centers. Odoo Cloud participates in CSA STAR Level 1.
Paid plans include unlimited email support 24 hours a day, five days a week, in English, French, Spanish, or Dutch, plus free eLearning.
Yes. VoIP calling with automatic call logging is built into the CRM.
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