Best Marketing Tools for your needs in 2026

Top 30 Marketing Tools

Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.

1. 1. Odoo

   Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.

2. 2. HubSpot

   HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

3. 3. CiviCRM

   Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management.

4. 4. SmartReach.io

   SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.

5. 5. Spotler CRM

   Spotler CRM, formerly Really Simple Systems, is a UK-built cloud CRM for small and mid-sized B2B firms that combines sales pipeline, email marketing and case management.

6. 6. ActiveCampaign

   Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.

7. 7. LeadSquared

   LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate.

8. 8. lemlist

   lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.

9. 9. Clay

   Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.

10. 10. Creatio

    Creatio is a no-code platform with sales, marketing and service CRM modules and AI agents, built for mid-market and enterprise organizations.

11. 11. Efficy CRM

    Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.

12. 12. EngageBay

    EngageBay is an all-in-one CRM that combines marketing automation, sales pipelines, and a helpdesk for small businesses and startups on tight budgets.

13. 13. Nutshell

    Sales CRM for small and mid-sized B2B teams that combines pipelines, email sync, AI call notes and optional email marketing, SMS and proposal add-ons.

14. 14. SugarCRM (SugarAI)

    SugarCRM, rebranded as SugarAI in 2026, is a customizable CRM suite for mid-market and enterprise sales, marketing and service teams, with an AI layer that draws on ERP data.

15. 15. BSI Customer Suite

    Modular CRM and customer experience platform from Swiss vendor BSI, combining sales, marketing, service, customer data and AI for large regulated enterprises.

16. 16. Clientify

    Spanish all-in-one CRM for small and mid-sized businesses that combines sales pipelines, WhatsApp inbox, marketing automation and AI agents in one flat-priced plan.

17. 17. HighLevel

    All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.

18. 18. Oracle NetSuite

    Cloud CRM built into Oracle NetSuite's ERP, covering sales force automation, marketing campaigns, customer service and partner management for growing and mid-sized businesses.

19. 19. Vtiger CRM

    Vtiger CRM is a cloud CRM suite for small and mid-sized businesses. It combines sales, marketing, help desk, and project management in one product.

20. 20. Brevo Sales CRM

    Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.

21. 21. Encharge

    Behavior-based email marketing automation platform for SaaS and B2B companies, with visual flows, lead scoring, segmentation and CRM sync.

22. 22. SuperOffice CRM

    Norwegian cloud CRM that combines sales, customer service and marketing tools, aimed at European B2B companies from small teams to larger organisations.

23. 23. NetSuite CRM

    Oracle NetSuite's cloud CRM, which covers sales force automation, marketing automation and customer service and runs natively on the NetSuite ERP for mid-sized and larger companies.

24. 24. SalezShark

    SalezShark is a CRM and marketing automation platform for small and midsize sales and marketing teams, combining bulk email campaigns, a B2B contact database, and pipeline tracking.

25. 25. Sellsy

    French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.

26. 26. Snov.io

    Sales outreach platform combining email finding, verification, multichannel cold email and LinkedIn sequences, warm-up, and a free built-in sales CRM for small teams.

27. 27. Agile CRM

    Agile CRM is a low-cost CRM for small businesses that combines contact and deal management, marketing automation, telephony and a helpdesk.

28. 28. Act!

    Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.

29. 29. X2CRM

    X2CRM is an open-source-rooted, highly customizable CRM from X2Engine covering sales, marketing automation, and customer service for small and mid-sized businesses.

30. 30. Keap

    Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.

Frequently Asked Questions