HubSpot vs Odoo Comparison
Compare HubSpot vs Odoo features, pricing, and more.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.2/10 |
| Integration | 9/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | €31/user/mo Standard |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free One App Free |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Lead Management | Not listed | |
HubSpot vs Odoo cost by team size
| Team size | HubSpot | Odoo |
|---|---|---|
| 1 user | FreeFree | FreeOne App Free |
| 5 users | $100/moSales Hub Starter | FreeOne App Free |
| 10 users | $200/moSales Hub Starter | FreeOne App Free |
| 25 users | $500/moSales Hub Starter | FreeOne App Free |
| 50 users | $1,000/moSales Hub Starter | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 8/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose Odoo
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (9/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 6.9/10 for HubSpot. The largest gap is in Cost: 5/10 for HubSpot and 8/10 for Odoo.
Yes, both HubSpot and Odoo have a free plan.
HubSpot is the better fit for marketing teams: we rate it 8/10 for them, against 6/10 for Odoo.
