Clay
6.4/10Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.
Data last updated November 2026 · Our methodology
Overview
Clay is a spreadsheet-style platform for go-to-market data. Teams build tables of companies and people, then enrich them through waterfalls across more than 150 data providers, so Clay tries the next provider when one returns nothing. Its AI research agent, Claygent, browses the web to answer custom questions about accounts. Signals such as job changes, new hires, company news and web intent can trigger automated workflows. Results can be synced to a CRM or warehouse, or sent to email sequencers. Clay is not a traditional CRM. It has no pipeline, deal or support ticket management. It sits in front of HubSpot, Salesforce, Pipedrive or Close and keeps their data clean and complete. It suits growth, RevOps and outbound teams, and the agencies that build these workflows for clients. Pricing uses two meters, Actions and Data Credits, and every plan includes unlimited seats. Free gives 500 actions and 100 credits a month. Launch costs $185 a month, or $167 a month billed annually. Growth costs $495 a month, or $446 a month billed annually. Enterprise is quoted. CRM auto-sync, warehouse sync, the HTTP API and webhooks start at Growth. Top-ups cost 30 percent more than plan credits. The main drawback is complexity. Reviewers consistently describe a steep learning curve, and several say credits run out quickly while workflows are still being tuned. Standard syncs run once a day outside Enterprise.
Our Rating
CRM6.4/10
AI Software6.4/10
Marketing6.4/10
Who Clay is best for
Good fit
Unlimited seats and flexible tables suit lead generation agencies that build workflows for several clients.
Built for outbound prospecting, lead enrichment and signal-based selling.
Enterprise adds SSO/SAML, SCIM, RBAC, IP allowlists and 15-minute syncs.
Growth includes ad audience syncs to LinkedIn and Meta, plus web intent signals.
RevOps teams get unlimited seats and CRM sync.
B2B outbound enrichment and CRM sync suit SaaS go-to-market teams.
There is a free tier, and Launch suits technical growth teams, though costs can rise quickly with usage.
Less suited
It can help B2B prospecting but has no consulting-specific features.
Paid plans start at $185 a month and the learning curve is steep, which is a lot for solo users.
Useful sync features start at $446 a month and the learning curve is steep.
It has no support ticket management.
Pros & Cons
Pros
- Waterfall enrichment across more than 150 providers raises match rates, and failed lookups are not charged.
- Every plan includes unlimited seats, so whole teams can work in shared tables.
- Claygent can research accounts on the web with custom AI prompts.
- Growth includes native sync with HubSpot, Salesforce, Pipedrive and Close, plus Snowflake and BigQuery.
- Clay University and an active community provide a lot of free training.
Cons
- Reviewers widely report a steep learning curve, and some teams hire consultants to build their first workflows.
- The two meters, actions and data credits, make it easy to burn through allowances.
- CRM sync, the HTTP API and webhooks require Growth at $446 a month or more.
- Top-ups cost 30 percent more than plan credits.
- There is no pipeline or deal management, so a separate CRM is still needed.
- Standard source syncs run daily, and only Enterprise gets 15-minute syncs.
Key Features
Not included
- Customer Support Management
- Opportunity Management
Clay Pricing
Free
- Claygent
- 500 actions per month
- Bring your own API key
- Up to 200 rows per table
- Multi-provider waterfalls
- 100 data credits per month
- Unlimited seats and tables
Launch
or $2,004/year (save 10%)
- Email sending
- Scheduled enrichment
- Phone number enrichment
- Up to 50K rows per table
- Job change, new hire and news signals
- 15K actions and 3K data credits per month
Growth
or $5,352/year (save 10%)
- CRM auto-sync
- Priority support
- Web intent signals
- Data warehouse sync
- HTTP API and webhooks
- LinkedIn and Meta ad audiences
- 40K actions and 6K data credits per month
Enterprise
- 15-minute source sync
- Unlimited search and imports
- User groups and credit budgets
- SSO/SAML, SCIM, RBAC and IP allowlists
- Dedicated Slack channel and growth strategist
Frequently Asked Questions
Yes. The Free plan includes 500 actions and 100 data credits a month. Hack'celeration reports a 14-day trial with 1,000 data credits.
No. Clay enriches and syncs data into CRMs such as HubSpot, Salesforce, Pipedrive and Close. Native CRM sync starts on the Growth plan.
On Launch and Growth, data credits roll over with a cap. Clay's pricing page is inconsistent about whether the cap is one or two months of credits. Actions reset each billing cycle and do not roll over.
Enterprise adds SSO/SAML, SCIM provisioning, role-based access control, IP allowlists, connection controls, and a custom contract and DPA.
About 10 percent. Launch drops from $185 to $167 a month, and Growth drops from $495 to $446 a month.
Plans below Growth rely mostly on self-serve help. Growth adds a priority queue, and Enterprise adds a dedicated Slack channel and a growth strategist.
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