Clay vs monday CRM Comparison
Compare Clay vs monday CRM features, pricing, and more.
Last updated: November 2026
Clay
6.4/10
Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.4/10 | 7.4/10 |
| Analytics | 4/10 | 7/10 |
| Cost | 4/10 | 6/10 |
| Customization | 9/10 | 8/10 |
| Ease of Use | 4/10 | 8/10 |
| Integration | 9/10 | 8/10 |
| Scalability | 8/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $185/mo Launch | $18/user/mo Basic |
| Estimated cost for 10 users | Free Free | $180/mo Basic |
| Features | ||
| Opportunity Management | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Sales Automation | ||
| Customer Support Management | Not listed | |
| Mobile Access | Not listed | |
| Reporting & Analytics | Not listed | |
Clay vs monday CRM cost by team size
Clay costs less from 5 users.
| Team size | Clay | monday CRM |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | $90/moBasic |
| 10 users | FreeFree | $180/moBasic |
| 25 users | FreeFree | $450/moBasic |
| 50 users | FreeFree | $900/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Clay
- Has a free plan (monday CRM does not)
- Lower estimated cost for 10 users: Free vs $180/mo
- Higher Customization score (9/10 vs 8/10)
- Higher Integration score (9/10 vs 8/10)
- Better fit for agencies (8/10 vs 6/10)
Why choose monday CRM
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Analytics score (7/10 vs 4/10)
- Better fit for small business (7/10 vs 4/10)
- Includes Opportunity Management, which Clay lacks
Pros & Cons
Clay
Pros
- Waterfall enrichment across more than 150 providers raises match rates, and failed lookups are not charged.
- Every plan includes unlimited seats, so whole teams can work in shared tables.
- Claygent can research accounts on the web with custom AI prompts.
- Growth includes native sync with HubSpot, Salesforce, Pipedrive and Close, plus Snowflake and BigQuery.
- Clay University and an active community provide a lot of free training.
Cons
- Reviewers widely report a steep learning curve, and some teams hire consultants to build their first workflows.
- The two meters, actions and data credits, make it easy to burn through allowances.
- CRM sync, the HTTP API and webhooks require Growth at $446 a month or more.
- Top-ups cost 30 percent more than plan credits.
- There is no pipeline or deal management, so a separate CRM is still needed.
- Standard source syncs run daily, and only Enterprise gets 15-minute syncs.
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 6.4/10 for Clay. The largest gap is in Ease of Use: 4/10 for Clay and 8/10 for monday CRM.
Clay costs less for 10 users: free on its Free plan, against about $180/mo on its Basic plan for monday CRM, billed monthly.
Clay has a free plan; monday CRM does not list one.
Monday CRM is the better fit for small business: we rate it 7/10 for them, against 4/10 for Clay.
Monday CRM has Opportunity Management, which Clay lacks.
