Best Marketing Tools for Consultancies in 2026
The top Marketing software for Consultancies, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.
Quick Summary

All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.

GroupApp is a course, community, and membership platform for coaches, educators, and associations, with newsletters, landing pages, events, and paid subscriptions.

HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Top 10+ Marketing Tools
Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.
- 1. HighLevel
All-in-one CRM and marketing automation platform, sold mainly to agencies that manage and resell software to many client sub-accounts.
- 2. Insightly
Cloud CRM for small and mid-sized businesses that turns won deals into projects, with separately sold marketing automation, service ticketing and integration products.
- 3. Woodpecker
Woodpecker is a cold email and LinkedIn outreach platform for B2B sales teams and agencies that focuses on deliverability and automated follow-up sequences.
- 4. Simplero
All-in-one platform that combines email marketing, courses, communities, payments, CRM and automations, aimed at coaches, course creators and expert-led small businesses.
- 5. Skool
Skool is an all-in-one community platform that lets creators, coaches and small businesses run paid online communities with courses, live calls and gamification.
- 6. HubSpot
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
- 7. GroupApp
GroupApp is a course, community, and membership platform for coaches, educators, and associations, with newsletters, landing pages, events, and paid subscriptions.
- 8. Kajabi
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
- 9. Podia
Podia is an all-in-one platform where creators and small businesses sell courses, downloads, coaching and communities, with built-in email marketing and landing pages.
- 10. Substack
Newsletter publishing platform where writers, creators and small media businesses send free and paid email newsletters, podcasts and video to subscribers.
- 11. Keap
Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
- 12. ActiveCampaign
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
- 13. lemlist
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
- 14. Linked Helper
Desktop LinkedIn automation tool with a built-in lightweight CRM for sales reps, recruiters and agencies running connection, messaging and follow-up campaigns.
- 15. Clay
Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.
- 16. Brevo Sales CRM
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
- 17. Snov.io
Sales outreach platform combining email finding, verification, multichannel cold email and LinkedIn sequences, warm-up, and a free built-in sales CRM for small teams.
- 18. Kartra
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
How We Evaluated These Tools
We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.
- Cost16.7%
- Customization16.7%
- Ease of Use16.7%
- Integration16.7%
- Analytics8.3%
- Scalability8.3%
- Security8.3%
- Support8.3%
Frequently Asked Questions
HighLevel ranks first in this guide with a score of 6.2/10 on our Marketing criteria, ahead of Insightly. Its highest-rated criterion is Customization, at 8/10.
GroupApp is free for 10 users on its Free plan, the lowest cost among the top-ranked tools in this guide that list prices.
HubSpot, GroupApp and Substack are the highest-ranked tools in this guide with a free plan, out of 7 tools here that have one.
We list Marketing tools that we rate at least 5/10 for consultancies, ranked by that fit score. Tools with the same fit are ranked by the weighted average of our criteria scores, led by Cost, Customization and Ease of Use.

