Keap
4.8/10Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
Data last updated November 2026 · Our methodology
Overview
Keap, formerly Infusionsoft and owned by Thryv since late 2024, is a single platform for small businesses. It combines CRM records with marketing and billing tools. The CRM side covers tags, custom fields, lead scoring and a sales pipeline. Marketing tools include landing pages, multi-page funnels, forms, email broadcasts and a visual automation builder. The sales side has quotes, invoices, checkout forms and recurring payments through Keap's native payments, Stripe or PayPal. US accounts also get business texting and a dedicated phone line. Keap fits owner-led service firms in the US that want one system for follow-up and billing. Keap no longer sells the Pro, Max and Ultimate tiers to new customers. It now has one plan with every feature, priced at $320 per month on monthly billing or $3,195 per year on annual billing. The plan includes two users, and each extra user costs $39 per month. The price rises with the number of contacts, and larger text bundles cost extra. New customers must also buy an implementation package, and Keap quotes its price only through sales. Leaving an annual contract early costs $299. The main drawbacks are total cost and lock-in. Reviewers describe a steep learning curve, and several flagship features only work in the US. Independent reviews also report many complaints about billing and cancellation.
Our Rating
Marketing4.8/10
CRM4.8/10
Who Keap is best for
Good fit
Keap is built for small service businesses that want CRM, marketing, scheduling and payments in one tool, though the price is high for very small firms.
Less suited
Keap's visual automation builder, funnels and email and SMS campaigns are strong, but it is aimed at small teams rather than dedicated marketing departments.
It has a pipeline, quotes and pipeline automation, but sales-specific depth is modest and each extra user costs $39 per month.
Reviewers point agencies to GoHighLevel's multi-account model, and Keap has no equivalent sub-account structure.
Solo operators may find it hard to justify the $266 to $320 monthly base price plus a required implementation fee.
It has one SMB-focused plan, limited user scaling and no evidence of enterprise governance features.
Pros & Cons
Pros
- One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
- Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
- Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
- US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.
Cons
- A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
- Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
- Reviewers report a steep learning curve, with several weeks before a user can work on their own.
- Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
- The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.
Key Features
Keap Pricing
Keap
or $3,195/year (save 17%)
- 2 user licenses included
- Reporting hub and custom user roles
- Starting price; rises with contact count
- Visual automation builder and AI assistants
- Full CRM with lead scoring and custom fields
- Landing pages, funnels, forms and email broadcasts
- Required paid implementation package, priced by sales
- Sales pipeline, quotes, invoices and recurring payments
- US text marketing with 500 texts and 100 minutes included
- Dedicated Customer Success Manager, phone and 24/7 chat support
Frequently Asked Questions
Keap's pricing page lists a starting price of $320 per month on monthly billing, or $3,195 per year on annual billing, about $266 per month. That covers two users, with extra users at $39 per month each. The price rises with the number of contacts.
Not for new customers. The pricing page now lists one plan with the whole platform. Older tiers may remain only for existing legacy subscribers.
No. Keap says implementation services are required for new customers. The packages are Ignite, Grow and Scale, and the price comes from a sales associate. Third-party reviews describe the fee as negotiable.
Yes. The trial needs no credit card, but it caps sending at 25 emails, requires DKIM setup before sending, and blocks payment processing and texting.
Yes, but Keap charges a $299 early termination fee if you cancel before the one-year term ends. Reviewers say cancellation is handled by phone.
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