Kartra
5.3/10All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Data last updated November 2026 · Our methodology
Overview
Kartra is made by Genesis Digital, a company based in Las Vegas. It puts most of what an online info-product business needs into one account. You can build landing pages and funnels, run email campaigns with tags, segments, A/B tests and automations, and sell through hosted checkouts with upsells, order bumps and subscriptions. Payments can run through Stripe, PayPal, Authorize.net or Braintree. Kartra also hosts video, courses and membership sites, and it adds calendars, surveys, help desks, affiliate management and an AI writing assistant. It suits solo experts, coaches and course creators who would otherwise pay for several separate tools. Pricing comes in four flat tiers that are sized by contact count, not by user: Essentials, Starter, Growth and Professional. Monthly prices run from 59 to 549 USD, annual billing lowers the effective rate, and there is a 14-day free trial. Essentials is quite restricted, with 500 contacts, 5 pages, 1 product and a 5% transaction fee. Higher tiers unlock unlimited pages, products and emails plus more team seats. Kartra sells no add-ons. If you go over your contact limit, you are upgraded automatically. The main drawbacks are cost and complexity. Reviewers often mention a steep learning curve, page designs that look alike, and support quality that varies, and several components are less deep than dedicated tools.
Our Rating
Who Kartra is best for
Good fit
Built for coaches and creators, with video hosting, courses, memberships and funnels.
Small online businesses selling courses, coaching or digital products are the core market, and one account replaces several separate tools.
Kartra pitches Essentials at solopreneurs and freelancers, but its 500-contact cap and 5% transaction fee limit its value.
Less suited
It can replace several tools early on, but the paid-only pricing from 59 USD a month and the learning curve are a real cost for early-stage teams.
There is an agency dashboard, but the product is built mainly for running one business's own funnels, not many client accounts.
Calendars, funnels and checkouts suit solo experts and coaches.
Checkouts with upsells, order bumps and subscriptions suit info-product sellers rather than physical-goods stores.
Course and membership hosting serve course creators, though the course builder is less advanced than course-first platforms.
Team seats are capped at 5 to 10, and the components are less deep than dedicated marketing automation suites.
- Mid-Market3/10
Team seats top out at 10 users.
The top tier allows 25,000 contacts and 10 team members, and I found no enterprise plan or governance features.
Pros & Cons
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Key Features
Kartra Pricing
Essentials
or $624/year (save 12%)
- 5 pages
- 1 product
- 500 contacts
- 1 custom domain
- 30 Kartra AI uses
- 5% transaction fee
- 1 membership or course
- 10,000 emails/SMS per month
Starter
or $1,188/year (save 17%)
- 2,500 contacts
- 5 team members
- 1 custom domain
- 0% transaction fee
- Unlimited emails/SMS
- Video hosting and calendars
- Unlimited pages, products and memberships
Growth
or $2,268/year (save 17%)
- 10 team members
- 12,500 contacts
- 3 custom domains
- Affiliate management
- Unlimited emails/SMS
- Surveys, quizzes and help desk
- Automations and funnel simulation
Professional
or $5,148/year (save 22%)
- 25,000 contacts
- 5 custom domains
- Help desk live chat
- Unlimited emails/SMS
- Real-time funnel analytics
Frequently Asked Questions
The pricing page lists a 5% transaction fee on Essentials and 0% on Starter, Growth and Professional. Your payment processor's own fees still apply.
Kartra has no free plan. It offers a 14-day free trial on any plan and a 30-day money-back guarantee.
Kartra moves you up to the next plan automatically and charges a mid-cycle reconciliation fee. Limits on domains, languages and team members block new additions but do not trigger an upgrade.
No. Kartra's pricing FAQ says it sells no add-ons for individual functions, so the only way to get higher limits is to change plans.
Kartra integrates with Stripe, PayPal, Authorize.net and Braintree. You need Stripe to offer Apple Pay, Google Pay or Klarna.
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