Best Marketing Tools for Startups in 2026
The top Marketing software for Startups, ranked by our weighted criteria scores. Compare their features and listed pricing to make the best choice.
Quick Summary

Judge.me is a Shopify app that collects and displays product reviews, star ratings, photo and video reviews, and testimonials for online stores.

OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.

MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Top 30+ Marketing Tools
Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.
- 1. Judge.me
Judge.me is a Shopify app that collects and displays product reviews, star ratings, photo and video reviews, and testimonials for online stores.
- 2. OneSignal
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
- 3. MailerSend
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
- 4. Loops
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
- 5. Resend
Developer-focused email platform with an API for transactional email and a Broadcasts feature for marketing newsletters to segmented contact lists.
- 6. Framer
Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.
- 7. Postmark
Postmark is an email delivery API and SMTP service, owned by ActiveCampaign, that sends transactional and broadcast email for software products and web apps.
- 8. Zapier
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
- 9. MailerLite
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
- 10. Brevo
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
- 11. HubSpot
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
- 12. Moosend
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
- 13. Mailgun
Mailgun is a developer-focused email API and SMTP relay service that apps and businesses use to send, receive, track and validate transactional and bulk email.
- 14. Omnisend
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
- 15. Shopify
Shopify is an e-commerce platform for building online stores. It includes built-in marketing tools: Shopify Messaging for email and SMS campaigns, customer segmentation, and automations.
- 16. listmonk
listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.
- 17. Privy
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
- 18. Sender
Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
- 19. Apollo
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
- 20. Customer.io
Customer.io is a behavior-driven messaging platform that lets product-led and tech companies automate email, push, in-app, SMS and WhatsApp messages based on user data.
- 21. lemlist
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
- 22. Tidio (Lyro AI)
Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.
- 23. Hunter
Hunter is a B2B email finding, verification and cold outreach platform that helps sales and marketing teams build and contact lead lists.
- 24. TxtCart
TxtCart is an AI SMS marketing platform for Shopify and other ecommerce stores. It handles abandoned cart recovery, automated flows, campaigns and AI-led customer conversations.
- 25. EngageBay
EngageBay is an all-in-one CRM that combines marketing automation, sales pipelines, and a helpdesk for small businesses and startups on tight budgets.
- 26. Mailjet
Mailjet is an email marketing and transactional email platform from Sinch for SMBs and developers, combining a drag-and-drop editor, APIs and SMTP relay.
- 27. Mailtrap
Email delivery platform from Railsware that combines a transactional email API and SMTP service, an email testing sandbox, and a basic email marketing campaign tool.
- 28. Selzy
Selzy is an email marketing platform for small businesses and beginners, with a drag-and-drop builder, automation, segmentation, A/B testing, and SMS and landing page add-ons.
- 29. Systeme.io
All-in-one platform for solo creators and small businesses to build sales funnels, websites, courses, email campaigns and affiliate programs, with a free plan.
- 30. Vero
Vero is an event-driven customer engagement platform that lets product-led teams send behavior-triggered email, push and SMS messages built on product and warehouse data.
How We Evaluated These Tools
We rate each Marketing tool on the criteria below and rank by the weighted average of those ratings. Each criterion's share of the overall score is shown next to it.
- Cost16.7%
- Customization16.7%
- Ease of Use16.7%
- Integration16.7%
- Analytics8.3%
- Scalability8.3%
- Security8.3%
- Support8.3%
Frequently Asked Questions
Judge.me ranks first in this guide with a score of 7.1/10 on our Marketing criteria, ahead of OneSignal. Its highest-rated criterion is Cost, at 10/10.
Judge.me is free for 10 users on its Free plan, the lowest cost among the top-ranked tools in this guide that list prices.
Judge.me, OneSignal and MailerSend are the highest-ranked tools in this guide with a free plan, out of 20+ tools here that have one.
We list Marketing tools that we rate at least 5/10 for startups, ranked by that fit score. Tools with the same fit are ranked by the weighted average of our criteria scores, led by Cost, Customization and Ease of Use.


