Loops vs OneSignal Comparison
Compare Loops vs OneSignal features, pricing, and more.
Last updated: November 2026
Loops
6.8/10
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.1/10 |
| Scalability | 7/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 7/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/mo Growth | $19/mo Growth |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| SMS Marketing | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
Loops vs OneSignal cost by team size
Loops and OneSignal cost the same at every team size we checked.
| Team size | Loops | OneSignal |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | FreeFree |
| 50 users | FreeFree | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Loops
- Better fit for saas companies (10/10 vs 7/10)
Why choose OneSignal
- Higher Scalability score (8/10 vs 7/10)
- Higher Security score (7/10 vs 6/10)
- Better fit for e-commerce (5/10 vs 2/10)
- Better fit for enterprise (7/10 vs 5/10)
- Includes SMS Marketing, which Loops lacks
Pros & Cons
Loops
Pros
- Marketing, lifecycle and transactional email share one contact record, so there is no data syncing between tools.
- Paid plans include unlimited sends and no seat fees, and unsubscribed contacts do not count toward the bill.
- Every feature, including split testing, is available on every plan, including the free one.
- The Goals feature measures conversions such as upgrades, not only opens and clicks.
- The REST API, SDKs and native Stripe, Clerk and Supabase integrations make event-triggered emails straightforward for developers.
Cons
- Reviewers say it fits ecommerce, agencies and newsletter-first businesses poorly.
- Automation and behavioural segmentation are shallower than Customer.io's.
- It sends email only, with no SMS or push channels.
- Costs rise steadily as the contact list grows.
- Free-plan emails carry Loops branding.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.8/10 for Loops. The largest gap is in Integration: 7/10 for Loops and 8/10 for OneSignal.
Both are free for 10 users.
Yes, both Loops and OneSignal have a free plan.
OneSignal is the better fit for e-commerce: we rate it 5/10 for them, against 2/10 for Loops.
OneSignal has SMS Marketing, which Loops lacks.
