Loops vs MailerLite Comparison
Compare Loops vs MailerLite features, pricing, and more.
Last updated: November 2026
Loops
6.8/10
Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 7.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 6/10 | 6/10 |
| Support | 6/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/mo Growth | $12/mo Comfort |
| Estimated cost for 10 users | Free Free | $25/mo Power |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Loops vs MailerLite cost by team size
Loops and MailerLite cost the same at 1 user; Loops costs less from 5 users.
| Team size | Loops | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $25/moPower |
| 10 users | FreeFree | $25/moPower |
| 25 users | FreeFree | $25/moPower |
| 50 users | FreeFree | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Loops
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Scalability score (7/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 8/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for content creators (8/10 vs 3/10)
- Better fit for e-commerce (7/10 vs 2/10)
Pros & Cons
Loops
Pros
- Marketing, lifecycle and transactional email share one contact record, so there is no data syncing between tools.
- Paid plans include unlimited sends and no seat fees, and unsubscribed contacts do not count toward the bill.
- Every feature, including split testing, is available on every plan, including the free one.
- The Goals feature measures conversions such as upgrades, not only opens and clicks.
- The REST API, SDKs and native Stripe, Clerk and Supabase integrations make event-triggered emails straightforward for developers.
Cons
- Reviewers say it fits ecommerce, agencies and newsletter-first businesses poorly.
- Automation and behavioural segmentation are shallower than Customer.io's.
- It sends email only, with no SMS or push channels.
- Costs rise steadily as the contact list grows.
- Free-plan emails carry Loops branding.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.8/10 for Loops. The largest gap is in Cost: 7/10 for Loops and 8/10 for MailerLite.
Loops costs less for 10 users: free on its Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both Loops and MailerLite have a free plan.
MailerLite is the better fit for content creators: we rate it 8/10 for them, against 3/10 for Loops.
