OneSignal
7.1/10OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Data last updated November 2026 · Our methodology
Overview
OneSignal began as a push notification service and now covers mobile push, web push, in-app messages, email, and SMS/RCS. You run all of them from one dashboard, with journeys, segments, and A/B tests. Developers wire up the SDKs and API, and marketers then build cross-channel journeys in a visual workflow builder. It fits app-first companies such as mobile apps, games, media publishers, and subscription businesses. Teams whose main need is newsletters will find better tools elsewhere. Pricing is based on usage. The Free plan covers up to 1,000 mobile MAU, 10,000 emails a month, and web push sends of up to 10,000 subscribers per send, with 3 journeys and 6 segments. Growth starts at $19 a month. On top of that it charges $0.012 per mobile MAU, $0.004 per web push subscriber, and $1.50 per 1,000 emails after the first 20,000. Professional and Enterprise are sold on custom annual contracts. They raise the limits on journeys, segments, data tags, experiment variants, and reporting history. SMS rates are only available from sales. Integrations include Segment, RudderStack, Hightouch, Amplitude, Mixpanel, Snowflake, BigQuery, HubSpot, Zapier, RevenueCat, and Unity. There are also connectors for Claude and ChatGPT. The main limitation is cost at scale. PeerSpot reviewers call it expensive for large subscriber bases. Lower-tier plans also cap segments and reporting history tightly, and reviewers say automation building and in-app design options could be more flexible.
Our Rating
Who OneSignal is best for
Good fit
The free tier covers up to 1,000 MAU, and Growth starts at $19 a month with usage-based charges.
Developers wire up the SDKs and API for push and in-app messaging.
Enterprise offers unlimited segments and journeys, a custom SLA, audit logs, and a dedicated success manager.
Reviewers say non-technical marketers can use the dashboard, though building flows could be simpler.
- Mid-Market7/10
Professional adds 20 journeys, 10 test variants, all integrations, and one year of reporting.
The vendor names subscription businesses, and it integrates with RevenueCat.
Unlimited sends and contacts on Free and Growth, but segment and journey caps are tight.
Less suited
Push and email messaging are available, though it lacks store integrations.
Media publishers are named, but not individual creators.
Pros & Cons
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Key Features
OneSignal Pricing
Free
- 2 A/B test variants
- Admin-only permissions
- 30-day reporting history
- OneSignal AI and MCP access
- 10,000 email sends per month
- 3 active journeys, 6 segments, 6 data tags
- Web push sends capped at 10,000 subscribers per send
- Unlimited mobile push and in-app messages up to 1,000 MAU
Growth
- Prioritized support
- Admin and viewer roles
- 20,000 free email sends per month
- 5 active journeys, 10 segments, 10 data tags
- 90-day reporting history, 30-day message event retention
- Starting price, billed month-to-month, plus usage charges
- Visual workflow builder, branching and cross-channel flows
Enterprise
- Custom annual contract
- 2-year reporting history
- Custom SLA and dedicated success manager
- Unlimited journeys, segments and data tags
- 90-day audit logs and security and compliance features
Professional
- 10 A/B test variants
- Custom annual contract
- 1-year reporting history
- Dedicated IP based on volume
- 20 journeys, 20 segments, 100 data tags
- All integrations, CSV exports, conversion metrics
Frequently Asked Questions
Yes. It includes unlimited mobile push and in-app messages up to 1,000 MAU, 10,000 email sends a month, and web push sends of up to 10,000 subscribers per send.
It starts at $19 a month on month-to-month billing, plus $0.012 per mobile MAU, $0.004 per web push subscriber, and $1.50 per 1,000 emails after the first 20,000.
Yes. Professional and Enterprise are sold on custom annual contracts.
Yes. SMS and RCS are available on all plans, but rates come from sales, with volume discounts on the higher tiers.
Its catalog includes Segment, RudderStack, Hightouch, Amplitude, Mixpanel, Snowflake, BigQuery, HubSpot, Zapier, Mailchimp, SendGrid, and RevenueCat, among others.
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