Best Marketing Tools for SaaS Companies in 2026

Top 30+ Marketing Tools

Use filters and sort to find the best match for your needs. Compare what every Marketing tool costs at 1 to 50 users.

1. 1. Loops

   Loops is an email platform for SaaS companies that combines marketing campaigns, event-triggered lifecycle automations and transactional email in one tool.

2. 2. Encharge

   Behavior-based email marketing automation platform for SaaS and B2B companies, with visual flows, lead scoring, segmentation and CRM sync.

3. 3. MailerSend

   MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.

4. 4. Mailgun

   Mailgun is a developer-focused email API and SMTP relay service that apps and businesses use to send, receive, track and validate transactional and bulk email.

5. 5. Ortto

   Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.

6. 6. Resend

   Developer-focused email platform with an API for transactional email and a Broadcasts feature for marketing newsletters to segmented contact lists.

7. 7. Customer.io

   Customer.io is a behavior-driven messaging platform that lets product-led and tech companies automate email, push, in-app, SMS and WhatsApp messages based on user data.

8. 8. Vero

   Vero is an event-driven customer engagement platform that lets product-led teams send behavior-triggered email, push and SMS messages built on product and warehouse data.

9. 9. Postmark

   Postmark is an email delivery API and SMTP service, owned by ActiveCampaign, that sends transactional and broadcast email for software products and web apps.

10. 10. Amazon SES

    Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.

11. 11. Mailtrap

    Email delivery platform from Railsware that combines a transactional email API and SMTP service, an email testing sandbox, and a basic email marketing campaign tool.

12. 12. Default

    Default is a go-to-market platform that combines AI-built workflows, data enrichment, inbound lead routing and meeting scheduling for B2B revenue teams.

13. 13. SendGrid

    Twilio-owned email platform that pairs a developer-focused transactional Email API with a Marketing Campaigns tool for newsletters and automated email sends.

14. 14. OneSignal

    OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.

15. 15. HubSpot

    HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.

16. 16. Apollo

    Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

17. 17. Clay

    Clay is a go-to-market data platform that enriches leads and accounts from many data providers and automates prospecting workflows for B2B sales and marketing teams.

18. 18. Framer

    Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

19. 19. Swipe Pages

    Swipe Pages is a drag-and-drop landing page builder with AMP pages, A/B testing, personalization, checkout funnels and client sub-accounts, aimed at agencies, ecommerce and SaaS marketers.

20. 20. Mailmodo

    Mailmodo is an email marketing platform for B2B and B2C teams. It builds interactive AMP emails with in-email forms, widgets, journeys and AI-assisted campaign tools.

21. 21. Unbounce

    Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.

22. 22. listmonk

    listmonk is a free, open-source, self-hosted newsletter and mailing list manager. Technical teams use it to send high-volume email campaigns and transactional email through their own SMTP providers.

23. 23. SmartReach.io

    SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.

24. 24. lemlist

    lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.

25. 25. Webflow

    Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.

26. 26. Iterable

    Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.

27. 27. Braze

    Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.

28. 28. Copy.ai

    Copy.ai is a go-to-market AI platform where sales and marketing teams use multi-model chat, AI workflows and agents to automate content and prospecting. Fullcast now owns it.

29. 29. Frase

    Frase is an AI SEO and content platform that researches, drafts, optimizes and publishes articles, and tracks how often AI assistants mention a brand.

30. 30. Mailjet

    Mailjet is an email marketing and transactional email platform from Sinch for SMBs and developers, combining a drag-and-drop editor, APIs and SMTP relay.

Frequently Asked Questions