Overview
Unbounce is a landing page and conversion rate optimization platform. It offers a drag-and-drop builder, AI-powered Smart Traffic for dynamic traffic allocation, A/B testing, popups and sticky bars, and integrations with marketing automation and analytics. It targets marketers and agencies focused on paid campaigns and conversion optimization.
Our Rating
8
out of 10
Ease of Use
9
Customization
8
Integration
9
Scalability
7
Analytics
9
Security
8
Support
8
Cost
6
Pros & Cons
Pros
- Great landing pages
- Scalable
- Powerful optimization
- High conversion focus
- Marketing focused
- Good integrations
Cons
- High cost
- Expensive
- Very expensive
- Limited features outside landing pages
- Complex setup
- Learning curve
Key Features
Landing Pages
A/B Testing
Reporting & Analytics
Integrations
Unbounce Pricing
Launch
$74/month
or $888/year (save 0%)
- Popups
- 1 root domain
- Landing pages
- Up to 500 conversions
Most Popular
Optimize
$112/month
or $1,344/year (save 0%)
- A/B testing
- Sticky bars
- Smart Traffic
- Up to 1,000 conversions
Scale
$187/month
or $2,244/year (save 0%)
- API access
- Unlimited A/B tests
- Advanced integrations
- Up to 2,500 conversions
Enterprise
Contact for pricing
- SSO
- Dedicated support
- Custom conversions
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.
Frequently Asked Questions
The cost of Unbounce depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many Unbounce plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of Unbounce is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.
