Brevo vs Unbounce Comparison
Compare Brevo vs Unbounce features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Unbounce
6.8/10
Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.8/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $29/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| Landing Pages | ||
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Unbounce cost by team size
Brevo costs less at 1 user; Unbounce costs less at 5 users.
| Team size | Brevo | Unbounce |
|---|---|---|
| 1 user | FreeFree | $29/moStarter |
| 5 users | $499/moProfessional | $249/moOptimize |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Unbounce does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for developers (6/10 vs 2/10)
- Better fit for small business (9/10 vs 6/10)
Why choose Unbounce
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for agencies (8/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Unbounce
Pros
- Every plan includes unlimited conversions and subdomains, and pages stay live when you exceed the visitor cap.
- The freeform editor and templates let marketers publish a first page in about an hour without a developer.
- Smart Traffic on Optimize routes each visitor to the best-converting variant automatically.
- Dynamic text replacement matches page headlines to Google Ads keywords for higher relevance.
- Build and higher plans include 1,000+ integrations, with native HubSpot and Salesforce connectors and a WordPress plugin.
- Phone, email and live chat support are included on every plan, including Starter.
Cons
- A/B testing requires the Experiment plan, which costs $112 per month billed annually, and Smart Traffic requires the $187 Optimize plan.
- Starter is capped at 5 pages and 500 visitors and has no custom scripts.
- Overage fees exist, but the rate is not published.
- Reviewers on G2, Trustpilot and Hackceleration report steep price increases, charges after cancellation and refused refunds.
- Mobile layouts must be edited separately, and there are no reusable components shared across pages.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.8/10 for Unbounce. The largest gap is in Cost: 8/10 for Brevo and 4/10 for Unbounce.
Brevo has a free plan; Unbounce does not list one.
Unbounce is the better fit for agencies: we rate it 8/10 for them, against 4/10 for Brevo.
