Brevo vs Moosend Comparison
Compare Brevo vs Moosend features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 9/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $9/mo Pro |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
Brevo vs Moosend cost by team size
Brevo costs less at 1 user; Moosend costs less at 5 users.
| Team size | Brevo | Moosend |
|---|---|---|
| 1 user | FreeFree | $9/moPro |
| 5 users | $499/moProfessional | $9/moPro |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Moosend does not)
- Higher Scalability score (7/10 vs 6/10)
- Higher Security score (7/10 vs 6/10)
Why choose Moosend
- Higher Support score (6/10 vs 5/10)
- Higher Cost score (9/10 vs 8/10)
- Better fit for e-commerce (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Frequently Asked Questions
Brevo and Moosend both score 6.9/10 on our Marketing criteria. The largest gap is in Analytics: 6/10 for Brevo and 7/10 for Moosend.
Brevo has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 6/10 for Brevo.
