ActiveCampaign
8.1/10AI-driven marketing automation and CRM for email, SMS, and WhatsApp
Overview
ActiveCampaign is an autonomous marketing and CRM platform that transforms how marketers and businesses work. It offers AI-driven marketing automation for email, SMS, and WhatsApp campaigns, plus CRM deal pipeline and landing pages with 1000+ app integrations.
Our Rating
8.1
out of 10
Ease of Use
8
Customization
8
Integration
9
Scalability
7
Analytics
8
Security
8
Support
8
Cost
8
Ease of Use
8
Customization
8
Integration
9
Scalability
7
Analytics
8
Security
8
Support
8
Cost
8
Pros & Cons
Pros
- Strong automation
- Highly scalable
- Powerful features
- CRM included
- Advanced automation
- Good segmentation
Cons
- Expensive
- Limited reporting
- Very expensive
- Scaling cost
- Complex setup
- Learning curve
Key Features
Contact Management
Lead Management
Sales Automation
Marketing Automation
Reporting & Analytics
Integrations
ActiveCampaign Pricing
Starter
$15/month
or $180/year (save 0%)
- CRM
- Automation
- Landing pages
- Email marketing
Most Popular
Professional
$49/month
or $588/year (save 0%)
- SMS marketing
- Site tracking
- Advanced automation
Enterprise
$259/month
or $3,108/year (save 0%)
- Custom limits
- Dedicated support
- Advanced reporting
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.
Frequently Asked Questions
The cost of ActiveCampaign depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many ActiveCampaign plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of ActiveCampaign is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.
