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ActiveCampaign vs Zoho CRM Comparison

Compare ActiveCampaign vs Zoho CRM features, pricing, and more.

Last updated: March 2026
ActiveCampaign logo

ActiveCampaign

8.1/10

AI-driven marketing automation and CRM for email, SMS, and WhatsApp

Winner
Zoho CRM logo

Zoho CRM

8.2/10

Enterprise-grade CRM with SMB pricing

Feature-by-Feature Comparison

Feature
ActiveCampaign logo
ActiveCampaign
Zoho CRM logo
Zoho CRM
Overall Scores
Overall Rating8.1/108.2/10
Ease of Use8/107/10
Customization8/109/10
Integration9/108/10
Scalability7/108/10
Analytics8/109/10
Security8/108/10
Support8/107/10
Cost8/109/10
Pricing
FreeFree/mo
Starter$15/mo
Professional$49/mo$23/mo
Enterprise$259/mo$40/mo
Features
Contact Management
Reporting & Analytics
Marketing Automation
Integrations
Lead Management
Sales Automation
Opportunity Management
Mobile Access

Choose ActiveCampaign if you...

  • Need a comprehensive all-in-one solution
  • Have a larger team that needs collaboration features
  • Value extensive integration options

Choose Zoho CRM if you...

  • Are looking for a more affordable option
  • Prefer a simpler, more focused tool
  • Need quick setup with minimal learning curve

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