ActiveCampaign vs Omnisend Comparison

Why choose ActiveCampaign

• Higher Security score (7/10 vs 5/10)
• Higher Scalability score (7/10 vs 6/10)
• Better fit for agencies (6/10 vs 4/10)
• Better fit for marketing teams (9/10 vs 7/10)

Why choose Omnisend

• Has a free plan (ActiveCampaign does not)
• Higher Ease of Use score (8/10 vs 6/10)
• Higher Cost score (7/10 vs 5/10)
• Better fit for e-commerce (10/10 vs 7/10)
• Better fit for startups (8/10 vs 6/10)

ActiveCampaign

Pros

• Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
• Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
• Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
• Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
• iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.

Cons

• Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
• Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
• Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
• Reviewers often mention a steep learning curve and slow support on lower tiers.
• Reporting customisation is limited, and deals cannot be exported without the API.

Omnisend

Pros

• The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
• Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
• Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
• The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
• At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.

Cons

• Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
• Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
• Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
• Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
• Its focus on ecommerce makes it a weak fit for SaaS or service businesses.