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ActiveCampaign vs Omnisend Comparison

Compare ActiveCampaign vs Omnisend features, pricing, and more.

Last updated: March 2026
ActiveCampaign logo

ActiveCampaign

8.1/10

AI-driven marketing automation and CRM for email, SMS, and WhatsApp

Winner
Omnisend logo

Omnisend

8.3/10

Email and SMS marketing automation for ecommerce

Feature-by-Feature Comparison

Feature
ActiveCampaign logo
ActiveCampaign
Omnisend logo
Omnisend
Overall Scores
Overall Rating8.1/108.3/10
Ease of Use8/109/10
Customization8/107/10
Integration9/109/10
Scalability7/107/10
Analytics8/108/10
Security8/108/10
Support8/108/10
Cost8/109/10
Pricing
FreeFree/mo
Starter$15/mo
Professional$49/mo
Enterprise$259/mo
Features
Contact Management
Lead Management
Sales Automation
Marketing Automation
Reporting & Analytics
Integrations
SMS Marketing
Landing Pages
Email Marketing
Segmentation
A/B Testing
E-commerce Features

Choose ActiveCampaign if you...

  • Need a comprehensive all-in-one solution
  • Have a larger team that needs collaboration features
  • Value extensive integration options

Choose Omnisend if you...

  • Are looking for a more affordable option
  • Prefer a simpler, more focused tool
  • Need quick setup with minimal learning curve

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