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Omnisend

8.3/10

Email and SMS marketing automation for ecommerce

Overview

Omnisend enables ecommerce marketers to send targeted email and SMS campaigns, build automated workflows, and integrate with stores (Shopify, WooCommerce, BigCommerce). It supports multi-channel campaigns (email, SMS, web push, pop-ups, surveys) with segmentation and A/B testing to boost customer engagement and sales.

Our Rating

8.3
out of 10
Ease of Use
9
Customization
7
Integration
9
Scalability
7
Analytics
8
Security
8
Support
8
Cost
9

Pros & Cons

Pros

  • Great for ecommerce
  • Scalable
  • Strong automation
  • Omnichannel
  • Marketing focused
  • Good segmentation

Cons

  • Expensive
  • Limited CRM
  • Expensive
  • Scaling cost
  • Setup complexity
  • Learning curve

Key Features

Email Marketing
SMS Marketing
Marketing Automation
Landing Pages
Segmentation
A/B Testing
E-commerce Features
Reporting & Analytics
Integrations

Omnisend Pricing

Free

Free
0
  • Web push
  • Signup forms
  • 500 emails/mo
  • Up to 250 contacts
Most Popular

Standard

$16/month

or $134/year (save 30%)

  • 60 SMS
  • A/B testing
  • 500 contacts
  • 6,000 emails
  • Automation workflows

Pro

$59/month

or $496/year (save 30%)

  • 30,000 emails
  • 12,500 contacts
  • Premium support
  • Cross-channel automations

Enterprise

Contact for pricing
  • SSO
  • 100k+ contacts
  • Priority support
  • Unlimited emails
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.

Frequently Asked Questions

The cost of Omnisend depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many Omnisend plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of Omnisend is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.

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