GetResponse vs Omnisend Comparison

Why choose GetResponse

• Higher Security score (7/10 vs 5/10)
• Includes Webinars, which Omnisend lacks

Why choose Omnisend

• Higher Support score (7/10 vs 5/10)
• Higher Ease of Use score (8/10 vs 7/10)
• Better fit for e-commerce (10/10 vs 7/10)

GetResponse

Pros

• Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
• The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
• Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
• Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.

Cons

• Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
• Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
• Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
• Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
• Webinar recording storage is limited, at 3 hours on Creator.

Omnisend

Pros

• The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
• Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
• Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
• The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
• At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.

Cons

• Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
• Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
• Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
• Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
• Its focus on ecommerce makes it a weak fit for SaaS or service businesses.