Brevo vs OneSignal Comparison
Compare Brevo vs OneSignal features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Scalability | 7/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $19/mo Growth |
| Estimated cost for 10 users | $499/mo Professional | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
Brevo vs OneSignal cost by team size
Brevo and OneSignal cost the same at 1 user; OneSignal costs less from 5 to 10 users.
| Team size | Brevo | OneSignal |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | FreeFree |
| 10 users | $499/moProfessional | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 7/10)
- Better fit for small business (9/10 vs 7/10)
Why choose OneSignal
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Scalability score (8/10 vs 7/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.9/10 for Brevo. The largest gap is in Cost: 8/10 for Brevo and 7/10 for OneSignal.
OneSignal costs less for 10 users: free on its Free plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and OneSignal have a free plan.
OneSignal is the better fit for enterprise: we rate it 7/10 for them, against 4/10 for Brevo.
