Sender
6.6/10Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
Data last updated November 2026 · Our methodology
Overview
Sender is an email and SMS marketing platform built in Vilnius, Lithuania, aimed mainly at small and medium businesses and ecommerce sellers. It covers newsletters with a drag-and-drop and HTML editor, automated workflows, transactional email, signup forms and popups, landing pages, segmentation, and campaign reporting including click heatmaps. SMS campaigns and SMS automation sit alongside email in the same workspace. Pricing scales by subscriber count and monthly email volume. The Free Forever plan covers up to 2,500 subscribers and 15,000 emails a month for one seat, with Sender branding. Standard starts at 9 USD a month for 500 subscribers and adds A/B testing, unlimited landing pages and branding removal. Professional starts at 15 USD and adds advanced automation, SMS automation, inbox-provider reporting and a monthly SMS credit. Enterprise is custom-priced with SSO, activity logs, an SLA and a BAA. There is also a pay-as-you-go credit option starting at 29 USD for 5,000 emails, and annual billing is discounted by 30 percent. Integrations include Shopify, WooCommerce, WordPress, PrestaShop and Zapier, plus an API and webhooks. The main limitation is depth: reviewers say complex automations and advanced segmentation are thinner than in tools such as ActiveCampaign or Klaviyo, the integration catalogue is small, and some users have reported problems syncing Shopify stores.
Our Rating
Who Sender is best for
Good fit
The free plan and low entry prices are built for small senders.
Aimed at ecommerce sellers with Shopify, WooCommerce and PrestaShop integrations and ecommerce features.
Startups can grow on the free tier of 2,500 subscribers before they have to pay.
The single-seat free plan and pay-as-you-go credits suit solo users.
Less suited
Professional allows 10 seats, but reviewers say automation depth is limited.
- Mid-Market5/10
Enterprise adds SSO and an SLA, but reviewers say automation and segmentation are too light for complex needs.
No agency or multi-client features are described, and seats are capped at 10 on Professional.
Enterprise offers SSO and an SLA, but the vendor is small and has few integrations.
- Healthcare4/10
The Enterprise plan offers a BAA, but there are no other health-specific features.
Pros & Cons
Pros
- The free plan covers 2,500 subscribers and 15,000 emails a month, which is more than many rivals offer.
- Paid plans start at 9 USD a month, and reviewers say it costs far less than Mailchimp.
- Reviewers on Capterra praise the drag-and-drop editor and templates for beginners.
- Email and SMS campaigns and automations run from one tool.
- Enterprise adds SSO, activity logs and a BAA, which is unusual at this price point.
Cons
- Reviewers say advanced automation and segmentation are too light for complex needs.
- The integration catalogue is small compared with larger platforms.
- Some users report trouble syncing Shopify stores and occasional SMS delivery failures.
- Some reviewers report slow support at busy times.
Key Features
Sender Pricing
Free Forever
- 1 seat
- 1 event webhook
- Sender branding
- 10 landing pages
- 15,000 emails per month
- Up to 2,500 subscribers
- 24/7 email and chat support
- Automation, forms and popups, transactional email
Standard
or $76/year (save 30%)
- 3 seats
- A/B testing
- 5 event webhooks
- No Sender branding
- 6,000 emails per month
- Advanced ecommerce reports
- SMS with purchased credits
- Price shown for 500 subscribers
- Unlimited landing pages and custom domain
Professional
or $126/year (save 30%)
- 10 seats
- Unlimited webhooks
- Priority 24/7 support
- 12,000 emails per month
- 6 USD monthly SMS credit
- Advanced and SMS automation
- Price shown for 500 subscribers
- Reports by group and inbox provider
- Dedicated IP on 20,000+ subscriber plans
Enterprise
- SLA and BAA
- Dedicated IP
- Phone support
- SSO (SAML v2)
- Dedicated success manager
- Unlimited emails and seats
- Activity logs and advanced permissions
Frequently Asked Questions
Yes. Free Forever covers up to 2,500 subscribers and 15,000 emails a month, and it includes a 14-day trial of Professional.
Yes. The pricing page lists 30 percent off for 12-month billing, plus longer prepaid offers.
Yes. Pay-as-you-go credits start at 29 USD for 5,000 emails, and they have no recurring fee.
Its integrations include Shopify, WooCommerce, WordPress, PrestaShop and Zapier, and an API is also available.
SAML v2 SSO, activity logs and a Business Associate Agreement are available on the Enterprise plan.
One dedicated IP comes with Enterprise and with Professional plans of 20,000 or more subscribers, at no extra cost.
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