Brevo vs Sender Comparison
Compare Brevo vs Sender features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Sender
6.6/10
Low-cost email and SMS marketing platform for small businesses and online stores, with automation, popups, landing pages and a generous free plan.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 9/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 4/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $9/mo Standard |
| Estimated cost for 10 users | $499/mo Professional | $15/mo Professional |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Brevo vs Sender cost by team size
Brevo and Sender cost the same at 1 user; Sender costs less from 5 to 10 users.
| Team size | Brevo | Sender |
|---|---|---|
| 1 user | FreeFree | FreeFree Forever |
| 5 users | $499/moProfessional | $15/moProfessional |
| 10 users | $499/moProfessional | $15/moProfessional |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Integration score (7/10 vs 4/10)
- Higher Scalability score (7/10 vs 6/10)
Why choose Sender
- Lower estimated cost for 10 users: $15/mo vs $499/mo
- Higher Support score (7/10 vs 5/10)
- Higher Cost score (9/10 vs 8/10)
- Better fit for e-commerce (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Sender
Pros
- The free plan covers 2,500 subscribers and 15,000 emails a month, which is more than many rivals offer.
- Paid plans start at 9 USD a month, and reviewers say it costs far less than Mailchimp.
- Reviewers on Capterra praise the drag-and-drop editor and templates for beginners.
- Email and SMS campaigns and automations run from one tool.
- Enterprise adds SSO, activity logs and a BAA, which is unusual at this price point.
Cons
- Reviewers say advanced automation and segmentation are too light for complex needs.
- The integration catalogue is small compared with larger platforms.
- Some users report trouble syncing Shopify stores and occasional SMS delivery failures.
- Some reviewers report slow support at busy times.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Sender. The largest gap is in Integration: 7/10 for Brevo and 4/10 for Sender.
Sender costs less for 10 users: about $15/mo on its Professional plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Sender have a free plan.
Sender is the better fit for e-commerce: we rate it 8/10 for them, against 6/10 for Brevo.
