Privy
6.6/10Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Data last updated November 2026 · Our methodology
Overview
Privy began as a pop-up and signup form builder for online stores and grew into a combined pop-up, email and SMS platform. Merchants use it to capture visitors with exit-intent pop-ups, spin-to-win wheels, embedded forms, quizzes and landing pages. They then follow up with email and SMS campaigns, automations such as cart savers, and cross-sell displays. It is aimed at small and growing ecommerce brands on Shopify, BigCommerce, Wix, Squarespace, WordPress and similar platforms. Since 2021 it has run as a standalone division of Attentive. Pricing is published in USD and is billed monthly, with no annual plan shown. The email plan is priced by mailable contacts: $30 a month covers up to 1,500 contacts, the price rises in steps to $1,740 for 250,000 contacts, and larger lists are quoted. Email sends are unlimited. SMS is an optional add-on sold as credit bundles. The plan includes 250 credits, paid bundles cost about 1.1 to 1.6 cents per credit, and unused credits roll over. Brands that only want pop-ups can buy a displays-only plan priced by page views, from $24 a month. Integrations include Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive, Postscript, Gorgias, Recharge, Smile.io, Yotpo, Judge.me, Zapier and Google Analytics. The main limitation is focus. Privy suits small stores rather than enterprise teams, offers no webinars and only basic CRM-style tools, and customer reviews repeatedly complain about billing that continues after the app is uninstalled. When we checked in November 2026, its Shopify App Store listing showed as not currently available.
Our Rating
Who Privy is best for
Good fit
It is built for online stores, with cart savers and integrations for Shopify, BigCommerce and Recharge.
It is priced and built for small online stores, starting at $30 a month.
A low entry price and a 15-day trial without a credit card suit new ecommerce brands.
Less suited
Its pop-up targeting, segmentation and automations serve ecommerce marketers, but its scope is narrow.
- Mid-Market5/10
Email pricing scales to 250,000 contacts, though Privy is aimed at small and growing brands.
It is aimed at small merchants, and lists over 250,000 contacts need custom pricing.
Pros & Cons
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Key Features
Not included
- Webinars
Privy Pricing
Pop-ups & Displays (up to 10,000 page views)
- No email or SMS sending
- Up to 10,000 monthly page views
- Cart savers and cross-sell pop-ups
- A/B testing, spin-to-win and exit-intent pop-ups
- Template library, landing pages and embedded forms
- Higher tiers: $84 for 50,000 views up to $1,500 for 3.5 million views
Email (up to 1,500 contacts)
- Unlimited email sends
- 250 SMS credits included
- Email and live chat support
- Up to 1,500 mailable contacts
- Advanced segmentation and reporting
- Advanced pop-up design and targeting
- Email and SMS campaigns and automations
Email (10,001 to 11,000 contacts)
- Unlimited email sends
- All Email plan features
- 10,001 to 11,000 mailable contacts
Email (240,001 to 250,000 contacts)
- Unlimited email sends
- All Email plan features
- 240,001 to 250,000 mailable contacts
Frequently Asked Questions
Yes. Privy offers a 15-day free trial, and you do not need a credit card to start it.
By the number of mailable contacts. It starts at $30 a month for up to 1,500 contacts and reaches $1,740 for 250,000 contacts. Email sends are unlimited.
SMS is bought as monthly credit bundles on top of the email plan. Bundles start at $20 for 1,250 credits. In the US and Canada, an SMS segment uses 1 credit and an MMS uses 3. Unused credits roll over to the next billing period.
Yes. The Pop-ups & Displays plan is priced by monthly page views and starts at $24 a month for up to 10,000 views.
Attentive acquired Privy in 2021. Privy operates as a standalone division within Attentive.
Not necessarily. Several reviewers say billing continued after they uninstalled the app, so cancel the subscription in your Privy account itself.
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