Privy vs Zapier Comparison
Compare Privy vs Zapier features, pricing, and more.
Last updated: November 2026
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 7.3/10 |
| Scalability | 5/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 7/10 | 7/10 |
| Security | 5/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $24/mo Pop-ups & Displays (up to 10,000 page views) | $30/mo Professional |
| Estimated cost for 10 users | $24/mo Pop-ups & Displays (up to 10,000 page views) | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Privy vs Zapier cost by team size
Zapier costs less at 1 user; Privy costs less from 5 to 25 users.
| Team size | Privy | Zapier |
|---|---|---|
| 1 user | $24/moPop-ups & Displays (up to 10,000 page views) | FreeFree |
| 5 users | $24/moPop-ups & Displays (up to 10,000 page views) | $104/moTeam |
| 10 users | $24/moPop-ups & Displays (up to 10,000 page views) | $104/moTeam |
| 25 users | $24/moPop-ups & Displays (up to 10,000 page views) | $104/moTeam |
| 50 users | $24/moPop-ups & Displays (up to 10,000 page views) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Privy
- Lower estimated cost for 10 users: $24/mo vs $104/mo
- Higher Cost score (7/10 vs 4/10)
- Better fit for e-commerce (10/10 vs 5/10)
Why choose Zapier
- Has a free plan (Privy does not)
- Higher Security score (8/10 vs 5/10)
- Higher Integration score (10/10 vs 7/10)
- Better fit for enterprise (6/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 6/10)
Pros & Cons
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.6/10 for Privy. The largest gap is in Cost: 7/10 for Privy and 4/10 for Zapier.
Privy costs less for 10 users: about $24/mo on its Pop-ups & Displays (up to 10,000 page views) plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Zapier has a free plan; Privy does not list one.
Privy is the better fit for e-commerce: we rate it 10/10 for them, against 5/10 for Zapier.
