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Best Zapier Alternatives (2026): 15 options compared

Tools that share a category with Zapier, closest matches first (most shared categories, then the most specific), then by our score. Costs are estimates for monthly billing based on each tool's listed plans. Our methodology

Team size: 10 users
#ToolScoreFree tierStarting priceEst. monthly costLinks
Zapier logo
Zapier (current)
7.2/10Yes$30/mo$104/moTeam
1
Optimove logo
Optimove

Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.

6.9/10NoContact salesContact for pricing
2
Bloomreach logo
Bloomreach

Bloomreach is an enterprise commerce marketing platform that unifies customer data, email, SMS, WhatsApp, web personalization, and AI-driven product discovery for large ecommerce brands.

6.8/10NoContact salesContact for pricing
3
Unbounce logo
Unbounce

Landing page builder with A/B testing, AI copywriting and AI traffic routing for marketers and agencies running paid acquisition campaigns.

6.8/10No$29/moContact for pricing
4
Dotdigital logo
Dotdigital

Cross-channel marketing automation platform for ecommerce and B2C brands, covering email, SMS, WhatsApp, push, personalization and customer data.

6.8/10NoContact salesContact for pricing
5
Attentive logo
Attentive

Attentive is an SMS-first marketing platform that also covers email, RCS, and push, aimed at mid-market and enterprise ecommerce brands.

6.7/10NoContact salesContact for pricing
6
Cordial logo
Cordial

Cordial is an enterprise cross-channel messaging platform with an embedded customer data platform, used mainly by large consumer brands for AI-driven email, SMS and app messaging.

6.7/10NoContact salesContact for pricing
7
SmartReach.io logo
SmartReach.io

SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies.

6.6/10No$29/mo$89/moEmail Outreach Plus
8
Tidio (Lyro AI) logo
Tidio (Lyro AI)

Tidio is a customer service platform that combines live chat, a help desk, no-code Flows automation, and the Lyro AI agent, aimed at small and mid-sized ecommerce businesses.

6.5/10Yes$29/moFreeFree
9
WRITER logo
WRITER

Enterprise agentic AI platform that combines its own Palmyra models, a Knowledge Graph, brand controls and no-code playbooks to automate governed business work.

6.6/10NoContact salesContact for pricing
10
Webflow logo
Webflow

Webflow is a visual website builder, CMS and hosting platform that marketing teams, agencies and designers use to build and run websites without hand-written code.

6.5/10Yes$24/moFreeStarter
11
Apollo logo
Apollo

Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.

6.5/10Yes$49/user/moFreeFree
12
Insider One logo
Insider One

An AI-driven customer engagement platform that combines a CDP, personalization and cross-channel journey orchestration for B2C enterprise and mid-market brands.

6.5/10NoContact salesContact for pricing
13
lemlist logo
lemlist

lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.

6.5/10No$69/mo$69/moEmail
14
Iterable logo
Iterable

Iterable is a cross-channel customer engagement platform. Mid-market and enterprise brands use it to orchestrate email, SMS, push, in-app, WhatsApp and web push journeys.

6.4/10NoContact salesContact for pricing
15
Framer logo
Framer

Framer is a visual, AI-assisted website builder with hosting, a CMS, analytics and A/B testing, used by designers and marketing teams to launch marketing sites and landing pages.

6.4/10Yes$10/moFreeFree