Apollo vs Zapier Comparison
Compare Apollo vs Zapier features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Zapier
7.2/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.2/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Support | 4/10 | 6/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $30/mo Professional |
| Estimated cost for 10 users | Free Free | $104/mo Team |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Private Deployment | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
Apollo vs Zapier cost by team size
Apollo and Zapier cost the same at 1 user; Apollo costs less from 5 to 25 users.
| Team size | Apollo | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $104/moTeam |
| 10 users | FreeFree | $104/moTeam |
| 25 users | FreeFree | $104/moTeam |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Lower estimated cost for 10 users: Free vs $104/mo
- Higher Cost score (7/10 vs 4/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose Zapier
- Higher Integration score (10/10 vs 7/10)
- Higher Support score (6/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for customer support teams (5/10 vs 2/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our AI Software criteria: 7.2/10 against 6.5/10 for Apollo. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Zapier.
Apollo costs less for 10 users: free on its Free plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both Apollo and Zapier have a free plan.
Zapier is the better fit for marketing teams: we rate it 8/10 for them, against 4/10 for Apollo.
