Apollo vs Brevo Sales CRM Comparison
Compare Apollo vs Brevo Sales CRM features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Brevo Sales CRM
6/10
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 7/10 | 7/10 |
| Support | 4/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Cost | 7/10 | 8/10 |
| Scalability | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $31/user/mo Sales Essentials |
| Estimated cost for 10 users | Free Free | Free Sales Free |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Apollo vs Brevo Sales CRM cost by team size
Apollo and Brevo Sales CRM cost the same at every team size we checked.
| Team size | Apollo | Brevo Sales CRM |
|---|---|---|
| 1 user | FreeFree | FreeSales Free |
| 5 users | FreeFree | FreeSales Free |
| 10 users | FreeFree | FreeSales Free |
| 25 users | FreeFree | FreeSales Free |
| 50 users | FreeFree | FreeSales Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Higher Analytics score (6/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for sales teams (9/10 vs 6/10)
- Better fit for mid-market (6/10 vs 3/10)
Why choose Brevo Sales CRM
- Higher Support score (5/10 vs 4/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for marketing teams (8/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Brevo Sales CRM
Pros
- Basic deal tracking is free on every Brevo plan, with up to 50 open deals.
- Sales and marketing share one contact database, so emails, SMS and deals sit on the same contact record.
- Sales Advanced includes VoIP calling with per-user numbers, recordings and transcripts.
- Meeting booking with Google Meet and Zoom is included at no extra cost.
- Paid sales seats cost about 31 USD a month, well below most dedicated CRMs.
Cons
- Reviewers say the reporting offers only simple charts for deals won and revenue.
- The sales packages are billed on top of a marketing plan, and calling requires the Professional plan or higher.
- A community forum thread shows users asking Brevo to raise a limit of 10 sales users.
- Some reviewers find the interface confusing and say live chat support is missing.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 6/10 for Brevo Sales CRM. The largest gap is in Analytics: 6/10 for Apollo and 4/10 for Brevo Sales CRM.
Both are free for 10 users.
Yes, both Apollo and Brevo Sales CRM have a free plan.
Brevo Sales CRM is the better fit for marketing teams: we rate it 8/10 for them, against 4/10 for Apollo.
