Apollo vs Fin Comparison
Compare Apollo vs Fin features, pricing, and more.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Fin
7.4/10
Fin is Intercom's AI customer service agent. It resolves support conversations across chat, email, voice and social, either inside Intercom or on top of an existing helpdesk.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.4/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 7/10 |
| Support | 4/10 | 5/10 |
| Cost | 7/10 | 4/10 |
| Scalability | 6/10 | 9/10 |
| Security | 6/10 | 9/10 |
| Output Quality | Not listed | 9/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $19/user/mo Fin with Intercom |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Data Analysis | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Voice and Audio | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
Apollo vs Fin cost by team size
| Team size | Apollo | Fin |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Fin does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for sales teams (9/10 vs 5/10)
- Better fit for freelancers (5/10 vs 2/10)
Why choose Fin
- Higher Scalability score (9/10 vs 6/10)
- Higher Security score (9/10 vs 6/10)
- Better fit for customer support teams (10/10 vs 2/10)
- Better fit for enterprise (8/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Fin
Pros
- Intercom reports a 76% average resolution rate across more than 12,000 customers, and G2 reviewers praise how quick and human-sounding its answers are.
- It runs on existing helpdesks such as Zendesk, Salesforce, HubSpot and Freshdesk, so teams do not have to move to Intercom.
- Its compliance list is broad: SOC 2, ISO 27001, ISO 42001, ISO 27701 and HIPAA, plus SSO, SCIM and data hosting in the US, EU or Australia.
- Simulations and regression tests let teams check configuration changes before they go live.
- There are no setup or platform fees, and the 14-day trial needs no credit card.
Cons
- Per-outcome billing makes monthly costs hard to predict, and G2 reviewers report unexpected bills during volume spikes.
- Inside Intercom, the per-seat helpdesk fees come on top of the outcome charges.
- Fin can pull the wrong article when knowledge base topics overlap, so answer quality depends on well-kept help content.
- A competitor's review says advanced Procedures and data connectors can take weeks to set up and may need technical skills.
- Some reviewers complain about the responsiveness of Intercom's own customer support.
Not sold on either?
Frequently Asked Questions
Fin scores higher on our AI Software criteria: 7.4/10 against 6.5/10 for Apollo. The largest gap is in Cost: 7/10 for Apollo and 4/10 for Fin.
Apollo has a free plan; Fin does not list one.
Fin is the better fit for customer support teams: we rate it 10/10 for them, against 2/10 for Apollo.
