Selzy
6.3/10Selzy is an email marketing platform for small businesses and beginners, with a drag-and-drop builder, automation, segmentation, A/B testing, and SMS and landing page add-ons.
Data last updated November 2026 · Our methodology
Overview
Selzy is an email marketing service run from Cyprus. It is aimed at beginners and small teams who want to send newsletters and automated emails without a steep learning curve. Its core toolkit includes a drag-and-drop email builder, templates, personalization, website subscription forms, email automation, segmentation, A/B testing, send time optimization, and campaign analytics. A built-in email quality checker reviews spam risk, email size, and authentication, and it also gives subject line suggestions. Beyond email, Selzy's site lists a landing page builder, bulk and transactional SMS, RCS business messaging, and Telegram and Instagram chatbots. Pricing depends on contact list size, and every plan allows unlimited emails. The Free plan covers 100 contacts and 1,000 emails a month for one user, with Selzy branding in the footer. Lite also allows one user, while Standard and Enterprise allow unlimited users. Enterprise is custom-priced for lists above 500,000 contacts. Annual billing saves 30%. Senders with irregular volumes can buy prepaid email packages instead, at about $0.005 per email. Paid extras include a dedicated IP, email verification packages, and integration transactions. Selzy also offers a 14-day trial with 2,000 contacts. Selzy connects to CRMs through an email API and lists integrations in its support center. However, its catalogue of named ecommerce and CRM connectors is less visible than those of larger rivals, and some reviewers mention limited integrations and reporting. It suits small businesses and solo marketers better than enterprises that need deep analytics.
Our Rating
Who Selzy is best for
Good fit
Low entry pricing, a free plan, and a beginner-friendly builder suit small businesses.
The single-user Free and Lite plans and pay-as-you-go email packages fit solo users.
A free tier, low costs, and the ability to scale by contact count help early-stage companies.
Less suited
Standard allows unlimited users, but reviewers say reporting is limited.
The Standard plan has unlimited users, but it has no agency features.
It offers transactional SMS and email automation, but no store-specific features are noted.
There is an Enterprise tier for 500k+ contacts, but there is little evidence of enterprise-grade tooling.
- Mid-Market4/10
It is beginner-focused, and reviewers note limited integrations and reporting.
Pros & Cons
Pros
- The Free plan includes automation, forms, and analytics for up to 100 contacts.
- Every plan includes unlimited emails, with pricing based only on contact count.
- Prepaid email packages suit senders with irregular volumes.
- Capterra reviewers praise the drag-and-drop builder and the variety of templates.
- The built-in quality checker reviews spam risk, authentication, and subject lines before sending.
Cons
- Some reviewers mention limited integrations and reporting options.
- Some reviewers say the drag-and-drop editor occasionally misbehaves.
- The Free and Lite plans allow only one user.
- Integrations and dedicated IPs cost extra.
Key Features
Selzy Pricing
Enterprise
- Custom pricing
- Dedicated manager
- Performance boost
- For 500k+ contacts
Lite
- 1 user
- Unlimited emails
- Overages billed extra
- 30% saving on annual billing
- Price scales with contact count
Standard
- Unlimited users
- All core features
- Deliverability boost
- Overages billed extra
- Lifetime access to Email Marketing 101 course
Frequently Asked Questions
Yes. The 14-day trial covers up to 10,000 emails to 2,000 contacts. A card is needed for verification but is not charged. There is also a permanent Free plan for 100 contacts.
Yes. Selzy says plans can be upgraded, downgraded, or canceled at any time, and annual billing saves 30%.
Prices scale with contact count. A third-party listing cites Lite at around $8 a month and Standard at around $15, with a $6 entry point on yearly billing. Check Selzy's pricing page for current figures.
Yes. Its site lists bulk and transactional SMS, RCS messaging, and a landing page builder alongside email.
Yes. Prepaid packages from 5,000 to 10,000,000 emails cost about $0.005 per email at the default size, with no limit on contact list size.
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