GetResponse vs Kartra Comparison
Compare GetResponse vs Kartra features, pricing, and more.
Last updated: November 2026

GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.

Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Feature-by-Feature Comparison
| Feature | ![]() | ![]() |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.3/10 |
| Scalability | 6/10 | 5/10 |
| Ease of Use | 7/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 5/10 |
| Cost | 7/10 | 4/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | €16/mo Starter | $59/mo Essentials |
| Estimated cost for 10 users | Free Free | $229/mo Growth |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | ||
GetResponse vs Kartra cost by team size
| Team size | GetResponse | Kartra |
|---|---|---|
| 1 user | €16/moStarter | $119/moStarter |
| 5 users | €54/moMarketer | $119/moStarter |
| 10 users | FreeFree | $229/moGrowth |
| 25 users | FreeFree | $59/moEssentials |
| 50 users | FreeFree | $59/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GetResponse

- Has a free plan (Kartra does not)
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (7/10 vs 5/10)
- Better fit for enterprise (4/10 vs 2/10)
- Better fit for mid-market (5/10 vs 3/10)
Why choose Kartra

Our data shows no clear advantage over GetResponse.
Pros & Cons
GetResponse

Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Kartra

Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Not sold on either?
Frequently Asked Questions
GetResponse scores higher on our Marketing criteria: 6.5/10 against 5.3/10 for Kartra. The largest gap is in Cost: 7/10 for GetResponse and 4/10 for Kartra.
GetResponse has a free plan; Kartra does not list one.
GetResponse is the better fit for e-commerce: we rate it 7/10 for them, against 5/10 for Kartra.





