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GetResponse vs Kartra Comparison

Compare GetResponse vs Kartra features, pricing, and more.

Last updated: November 2026

GetResponse logo

GetResponse

6.5/10

Winner

Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.

Kartra logo

Kartra

5.3/10

All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.

Feature-by-Feature Comparison

Feature
GetResponse logo
GetResponse
Kartra logo
Kartra
Scores
Overall Rating6.5/105.3/10
Scalability6/105/10
Ease of Use7/105/10
Customization6/106/10
Security7/105/10
Support5/105/10
Cost7/104/10
Integration7/106/10
Analytics6/106/10
Pricing
Free planYesNo
Cheapest paid plan€16/mo
Starter
$59/mo
Essentials
Estimated cost for 10 usersFree
Free
$229/mo
Growth
Features
A/B Testing
E-commerce Features
Email Marketing
Landing Pages
Segmentation
SMS Marketing
Webinars

GetResponse vs Kartra cost by team size

Team sizeGetResponseKartra
1 user€16/moStarter$119/moStarter
5 users€54/moMarketer$119/moStarter
10 usersFreeFree$229/moGrowth
25 usersFreeFree$59/moEssentials
50 usersFreeFree$59/moEssentials

The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.

Which One Should You Choose?

GetResponse logo
Why choose GetResponse

  • Has a free plan (Kartra does not)
  • Higher Cost score (7/10 vs 4/10)
  • Higher Ease of Use score (7/10 vs 5/10)
  • Better fit for enterprise (4/10 vs 2/10)
  • Better fit for mid-market (5/10 vs 3/10)

Kartra logo
Why choose Kartra

Our data shows no clear advantage over GetResponse.

Pros & Cons

GetResponse logo
GetResponse

Pros

  • Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
  • The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
  • Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
  • Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.

Cons

  • Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
  • Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
  • Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
  • Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
  • Webinar recording storage is limited, at 3 hours on Creator.

Kartra logo
Kartra

Pros

  • Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
  • Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
  • Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
  • Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.

Cons

  • Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
  • Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
  • Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
  • Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
  • Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.

Not sold on either?

Frequently Asked Questions

GetResponse scores higher on our Marketing criteria: 6.5/10 against 5.3/10 for Kartra. The largest gap is in Cost: 7/10 for GetResponse and 4/10 for Kartra.

GetResponse has a free plan; Kartra does not list one.

GetResponse is the better fit for e-commerce: we rate it 7/10 for them, against 5/10 for Kartra.

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