GetResponse vs Kit Comparison
Compare GetResponse vs Kit features, pricing, and more.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Kit
6.1/10
Email marketing platform for creators and newsletter businesses, with forms, landing pages, automations and built-in digital product and subscription sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.1/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 6/10 |
| Cost | 7/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €16/mo Starter | $39/mo Creator |
| Estimated cost for 10 users | Free Free | $79/mo Pro |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
GetResponse vs Kit cost by team size
| Team size | GetResponse | Kit |
|---|---|---|
| 1 user | €16/moStarter | FreeFree |
| 5 users | €54/moMarketer | $79/moPro |
| 10 users | FreeFree | $79/moPro |
| 25 users | FreeFree | $79/moPro |
| 50 users | FreeFree | $79/moPro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GetResponse
- Higher Security score (7/10 vs 5/10)
- Higher Cost score (7/10 vs 5/10)
- Better fit for enterprise (4/10 vs 2/10)
- Better fit for mid-market (5/10 vs 3/10)
Why choose Kit
- Higher Ease of Use score (8/10 vs 7/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for content creators (10/10 vs 8/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Kit
Pros
- The Free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, which is generous for creators who are starting out.
- Built-in sales of digital products and paid subscriptions let creators sell without a separate storefront tool.
- The visual automation builder and sequences on paid plans are easy for solo creators to set up.
- The recommendations network and Pro's referral system help newsletter writers gain subscribers.
Cons
- Third-party reviews report a roughly 35% price rise in late 2025, and costs climb steeply as the list grows. Creator is about $199 a month at 25,000 subscribers.
- Users complain about automatic tier upgrades when lists grow and about paying for inactive subscribers.
- Email templates are fairly plain, and there is no CRM or sales pipeline.
- Free-plan users have no automations and get email-only support. Some Trustpilot reviewers also report poor support responsiveness.
Not sold on either?
Frequently Asked Questions
GetResponse scores higher on our Marketing criteria: 6.5/10 against 6.1/10 for Kit. The largest gap is in Cost: 7/10 for GetResponse and 5/10 for Kit.
Yes, both GetResponse and Kit have a free plan.
Kit is the better fit for content creators: we rate it 10/10 for them, against 8/10 for GetResponse.
