Kit
6.1/10Email marketing platform for creators and newsletter businesses, with forms, landing pages, automations and built-in digital product and subscription sales.
Data last updated November 2026 · Our methodology
Overview
Kit, previously called ConvertKit and renamed in 2024, is an email platform built for creators who run a newsletter or sell digital products. Authors, educators, podcasters and course sellers are typical users. It includes unlimited landing pages and forms, tag-based segmentation, broadcasts, a newsletter website, and native sales of digital products and paid subscriptions. Paid plans add visual automations, email sequences, RSS campaigns, abandoned checkout recovery, SMS, 100+ direct app integrations, and a recommendations network that can bring in paid subscribers. Pricing is based on subscriber count, not send volume. The Free plan covers up to 10,000 subscribers but has no automations or sequences, keeps Kit branding, and charges transaction fees on sales. Creator costs $39 a month billed monthly, or $390 a year, at 1,000 subscribers. Pro costs $79 a month billed monthly, or $790 a year, and adds unlimited users, engagement scoring, deliverability reporting, a referral system and priority support. Both paid plans get more expensive as your list grows. Kit suits solo creators and small media businesses best. Its main drawbacks are fairly plain email templates, no CRM or sales pipeline, thinner ecommerce than store-focused tools, and complaints about price increases and automatic tier upgrades as lists grow.
Our Rating
Who Kit is best for
Good fit
Built for creators running newsletters, with digital product sales and a recommendations network.
The free plan covers up to 10,000 subscribers and includes built-in product sales, which fits solo creators and independent professionals.
Works well for small content-led businesses, but it has no CRM and only basic store integrations, which limits product-heavy shops.
Less suited
Newsletter-led startups get a generous free tier, but costs rise quickly with list size, and B2B sales workflows are not supported.
Pro adds unlimited users and collaborative editing, but templates and reporting are lighter than in team-oriented marketing suites.
Educators and course sellers are typical users, but it is an email tool, not a learning platform.
- Mid-Market3/10
Plain templates, no CRM and steep costs as lists grow fit solo creators best.
Kit is aimed at creators. Our sources showed no enterprise tier or enterprise-grade controls.
It has no CRM or sales pipeline.
Pros & Cons
Pros
- The Free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, which is generous for creators who are starting out.
- Built-in sales of digital products and paid subscriptions let creators sell without a separate storefront tool.
- The visual automation builder and sequences on paid plans are easy for solo creators to set up.
- The recommendations network and Pro's referral system help newsletter writers gain subscribers.
Cons
- Third-party reviews report a roughly 35% price rise in late 2025, and costs climb steeply as the list grows. Creator is about $199 a month at 25,000 subscribers.
- Users complain about automatic tier upgrades when lists grow and about paying for inactive subscribers.
- Email templates are fairly plain, and there is no CRM or sales pipeline.
- Free-plan users have no automations and get email-only support. Some Trustpilot reviewers also report poor support responsiveness.
Key Features
Kit Pricing
Free
- Kit branding
- Newsletter site
- Email-only support
- Tagging and segmentation
- Up to 10,000 subscribers
- No visual automations or sequences
- Unlimited landing pages, forms and broadcasts
- Digital product and subscription sales (3.5% + 30 cents fee)
Creator
or $390/year (save 17%)
- 2 users
- RSS campaigns
- SMS marketing
- Remove Kit branding
- 24/7 email and chat support
- Abandoned checkout recovery
- 100+ direct app integrations
- Unlimited visual automations and email sequences
- Price shown for 1,000 subscribers, rises with list size
Pro
or $790/year (save 17%)
- Unlimited users
- 24/7 priority support
- Everything in Creator
- Custom tracking domain
- Deliverability reporting
- Newsletter referral system
- Subscriber engagement scoring
- 5 subject lines for A/B testing
- Price shown for 1,000 subscribers, rises with list size
Frequently Asked Questions
Yes. ConvertKit rebranded as Kit in 2024 and moved to kit.com. Nathan Barry, who founded it in 2013, is still CEO.
Kit's pricing page says the Free plan has no visual automations, email sequences or RSS campaigns. Those features need the Creator plan or higher.
Prices are based on subscriber count, not emails sent. At 1,000 subscribers, Creator is $39 a month billed monthly and Pro is $79. Prices rise at each list-size tier, and annual billing saves about 17%.
Yes. All plans can sell digital products and subscriptions. The Free plan charges a 3.5% plus 30 cent transaction fee, and paid plans add abandoned checkout recovery.
When checked, Kit's pricing page showed a first-year promotion on annual Pro billing: about $593 for the first year instead of the usual $66 a month. It renews at the standard rate.
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