Brevo vs Kit Comparison
Compare Brevo vs Kit features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Kit
6.1/10
Email marketing platform for creators and newsletter businesses, with forms, landing pages, automations and built-in digital product and subscription sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.1/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $39/mo Creator |
| Estimated cost for 10 users | $499/mo Professional | $79/mo Pro |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
Brevo vs Kit cost by team size
Brevo and Kit cost the same at 1 user; Kit costs less from 5 to 10 users.
| Team size | Brevo | Kit |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $79/moPro |
| 10 users | $499/moProfessional | $79/moPro |
| 25 users | Contact for pricing | $79/moPro |
| 50 users | Contact for pricing | $79/moPro |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for mid-market (6/10 vs 3/10)
- Better fit for marketing teams (7/10 vs 5/10)
Why choose Kit
- Lower estimated cost for 10 users: $79/mo vs $499/mo
- Higher Support score (6/10 vs 5/10)
- Better fit for freelancers (9/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Kit
Pros
- The Free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages, which is generous for creators who are starting out.
- Built-in sales of digital products and paid subscriptions let creators sell without a separate storefront tool.
- The visual automation builder and sequences on paid plans are easy for solo creators to set up.
- The recommendations network and Pro's referral system help newsletter writers gain subscribers.
Cons
- Third-party reviews report a roughly 35% price rise in late 2025, and costs climb steeply as the list grows. Creator is about $199 a month at 25,000 subscribers.
- Users complain about automatic tier upgrades when lists grow and about paying for inactive subscribers.
- Email templates are fairly plain, and there is no CRM or sales pipeline.
- Free-plan users have no automations and get email-only support. Some Trustpilot reviewers also report poor support responsiveness.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.1/10 for Kit. The largest gap is in Cost: 8/10 for Brevo and 5/10 for Kit.
Kit costs less for 10 users: about $79/mo on its Pro plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Kit have a free plan.
Brevo is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Kit.
