Kartra vs Odoo Comparison
Compare Kartra vs Odoo features, pricing, and more.
Last updated: November 2026
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.3/10 | 7.2/10 |
| Scalability | 5/10 | 7/10 |
| Ease of Use | 5/10 | 5/10 |
| Customization | 6/10 | 9/10 |
| Security | 5/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Cost | 4/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $59/mo Essentials | €31/user/mo Standard |
| Estimated cost for 10 users | $229/mo Growth | Free One App Free |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Kartra vs Odoo cost by team size
| Team size | Kartra | Odoo |
|---|---|---|
| 1 user | $119/moStarter | FreeOne App Free |
| 5 users | $119/moStarter | FreeOne App Free |
| 10 users | $229/moGrowth | FreeOne App Free |
| 25 users | $59/moEssentials | FreeOne App Free |
| 50 users | $59/moEssentials | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Kartra
Our data shows no clear advantage over Odoo.
Why choose Odoo
- Has a free plan (Kartra does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Customization score (9/10 vs 6/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for enterprise (5/10 vs 2/10)
Pros & Cons
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 5.3/10 for Kartra. The largest gap is in Cost: 4/10 for Kartra and 8/10 for Odoo.
Odoo has a free plan; Kartra does not list one.
Odoo is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Kartra.
