ActiveCampaign vs Odoo Comparison
Compare ActiveCampaign vs Odoo features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.2/10 |
| Customization | 7/10 | 9/10 |
| Analytics | 6/10 | 7/10 |
| Integration | 8/10 | 8/10 |
| Support | 6/10 | 5/10 |
| Ease of Use | 6/10 | 5/10 |
| Security | 7/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | €31/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | Free One App Free |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
ActiveCampaign vs Odoo cost by team size
| Team size | ActiveCampaign | Odoo |
|---|---|---|
| 1 user | Contact for pricing | FreeOne App Free |
| 5 users | Contact for pricing | FreeOne App Free |
| 10 users | Contact for pricing | FreeOne App Free |
| 25 users | Contact for pricing | FreeOne App Free |
| 50 users | Contact for pricing | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Support score (6/10 vs 5/10)
- Higher Ease of Use score (6/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 6/10)
Why choose Odoo
- Has a free plan (ActiveCampaign does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (9/10 vs 7/10)
- Better fit for sales teams (7/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 6.5/10 for ActiveCampaign. The largest gap is in Cost: 5/10 for ActiveCampaign and 8/10 for Odoo.
Odoo has a free plan; ActiveCampaign does not list one.
ActiveCampaign is the better fit for marketing teams: we rate it 9/10 for them, against 6/10 for Odoo.
