Pushwoosh
6.9/10Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Data last updated November 2026 · Our methodology
Overview
Pushwoosh began as a push notification service and has since added in-app messaging (2015), email (2016), SMS and WhatsApp (2023), plus Kakao Talk, Telegram and LINE on its omnichannel plan. Marketers group users by tags, in-app or on-site events, uploaded lists and RFM scores, then send campaigns or build automated flows in the visual Customer Journey Builder, which supports A/B/n testing. Its ManyMoney AI assistant, launched in 2025, flags performance problems and suggests audiences, and an MCP server followed in 2026. SDKs cover iOS, Android, browsers, Flutter, React Native and Unity, so the product suits mobile app publishers, subscription apps, media companies and online retailers with in-house developers. Pricing depends on monthly active users (MAU), meaning anyone who receives a message on any channel. The first 1,000 MAU are free. After that, Omnichannel costs $13 per 1,000 MAU and Push only costs $7 per 1,000 MAU. An Email-only plan costs $5 per 1,000 unique recipients, extra emails cost $1.50 per 1,000, and SMS and WhatsApp fees are billed by third-party providers. Custom contracts apply above about $3,000 a month and add SSO, an SLA, a dedicated manager and private cloud hosting. Integrations include Segment, Mixpanel, Amplitude, AppsFlyer, Adjust, RevenueCat, Stripe, HubSpot, Shopify and Magento, with abandoned-cart sync for Magento. The main limitation is that Pushwoosh is built around messaging. It has no social media tools, and G2 reviewers say some menus are hard to navigate. Some buyers in the public sector or regulated industries may also look into the 2022 Reuters report about its Russia-based development work, which the company says ended in February 2022.
Our Rating
Who Pushwoosh is best for
Best software for DevelopersGood fit
Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps.
A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help.
The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee.
Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool.
Less suited
The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship.
In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses.
- Government3/10
US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns.
Pros & Cons
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Key Features
Pushwoosh Pricing
Pay-as-you-go (Free)
- Up to 1,000 MAU free
- 5 AI requests per day
- Push, in-app and email channels
- Unlimited push notifications and in-app impressions
- SMS, WhatsApp and messengers billed by third-party providers
- Full toolset including segmentation, journeys, A/B testing and API
Custom
- SSO
- All channels
- SLA, MSA and DPA
- 3,000 ManyMoney AI requests per month
- Offered when estimated spend exceeds $3,000 per month
- Onboarding, 24/7 priority support and a dedicated manager
- Dedicated private cloud and optional high-speed push delivery
Omnichannel
- $13 per 1,000 MAU per month
- Journey A/B testing and full API access
- 20 email sends per MAU per month included
- Campaign orchestration, segmentation, personalization and analytics
- Mobile push, in-app, web push, email, SMS, WhatsApp, Kakao Talk, Telegram and LINE
Push only
- $7 per 1,000 MAU per month
- Mobile push, in-app and web push
- Limited offer with the price locked for 24 months if you sign up by December 31
Frequently Asked Questions
There is a free pay-as-you-go tier for up to 1,000 monthly active users. It includes unlimited push and in-app messages and the full toolset. The pricing page does not mention a separate time-limited trial.
Billing is based on monthly active users, meaning anyone who receives a message on any channel during the month. For WhatsApp-only use, billing is based on users messaged at least once in the billing period.
No. SMS, WhatsApp and messenger delivery fees are charged by third-party providers at their own rates. Meta bills WhatsApp Business API messages directly to the card linked to your WhatsApp Business Account.
Pushwoosh lists ISO 27001:2022, SOC 2 Type 2, GDPR, HIPAA, OWASP and Data Privacy Framework compliance. It hosts data in data centers in the US and Germany, and EU clients can keep data in Germany.
Yes. A Shopify integration triggers email, SMS and WhatsApp messages from customer actions, and a Magento 2 integration syncs abandoned carts for real-time follow-up across push, email and SMS.
In 2022, Reuters reported that Pushwoosh's development was based in Novosibirsk, Russia. Pushwoosh responded that Pushwoosh Inc. is a Delaware corporation, that it ended its contract with a Novosibirsk development firm in February 2022, and that customer data stays in Germany and the US.
The custom plan is for spend above about $3,000 a month. It adds custom billing, onboarding, 24/7 priority support, a dedicated manager, an SLA, MSA and DPA documents, SSO, a dedicated private cloud and 3,000 AI requests a month.
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