Brevo vs Pushwoosh (2026): Pricing, Features & Verdict
Brevo and Pushwoosh both score 6.9/10 on our Marketing criteria. For 10 users, Pushwoosh is free, against $499/mo for Brevo; both Brevo and Pushwoosh have a free plan.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.9/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Free Pay-as-you-go (Free) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Brevo vs Pushwoosh cost by team size
Brevo and Pushwoosh cost the same at 1 user; Pushwoosh costs less from 5 to 10 users.
| Team size | Brevo | Pushwoosh |
|---|---|---|
| 1 user | FreeFree | FreePay-as-you-go (Free) |
| 5 users | $499/moProfessional | FreePay-as-you-go (Free) |
| 10 users | $499/moProfessional | FreePay-as-you-go (Free) |
| 25 users | Contact for pricing | FreePay-as-you-go (Free) |
| 50 users | Contact for pricing | FreePay-as-you-go (Free) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Brevo and Pushwoosh suit
Pushwoosh fits developers and enterprise better than Brevo.
| Audience | Brevo | Pushwoosh |
|---|---|---|
| Developers | 6/10Transactional email through an API and SMTP, plus webhooks, is available on every plan. | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. |
| Enterprise | 4/10An Enterprise plan with SSO and multi-account management exists, but its pricing is not public and reviews raise concerns about suspensions and support. | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. |
| E-commerce | 6/10Includes ecommerce features, transactional email and SMS for online stores. | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. |
| Marketing Teams | 7/10Automation, A/B testing and multichannel campaigns are available, but the more advanced features only arrive on the $499 Professional tier. | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. |
| Startups | 8/10Low entry pricing and transactional email on every plan suit early-stage products, though low contact caps on the smallest send tiers can force upgrades. | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. |
| Agencies | 4/10Seat limits of 1 to 10 users and no multi-client features are noted. | Not rated |
| Freelancers | 7/10A free plan with 300 emails a day and a $9 single-user Starter plan suit solo users. | Not rated |
| Government | Not rated | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. |
| Mid-Market | 6/10Professional adds 10 seats, WhatsApp and contact scoring, but the jump in price from Standard is large. | Not rated |
| SaaS Companies | Not rated | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. |
| Small Business | 9/10A free plan, paid plans from $9 a month, and email and SMS in one account make Brevo an easy fit for small teams. | Not rated |
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 6/10)
Why choose Pushwoosh
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Support score (7/10 vs 5/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for developers (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Not sold on either?
Frequently Asked Questions
Brevo and Pushwoosh both score 6.9/10 on our Marketing criteria. The largest gap is in Ease of Use: 8/10 for Brevo and 6/10 for Pushwoosh.
Pushwoosh costs less for 10 users: free on its Pay-as-you-go (Free) plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Pushwoosh have a free plan.
Pushwoosh is the better fit for developers: we rate it 8/10 for them, against 6/10 for Brevo.
