Brevo vs Zapier Comparison
Compare Brevo vs Zapier features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.3/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 7/10 | 10/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $30/mo Professional |
| Estimated cost for 10 users | $499/mo Professional | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Brevo vs Zapier cost by team size
Brevo and Zapier cost the same at 1 user; Zapier costs less from 5 to 10 users.
| Team size | Brevo | Zapier |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $104/moTeam |
| 10 users | $499/moProfessional | $104/moTeam |
| 25 users | Contact for pricing | $104/moTeam |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Cost score (8/10 vs 4/10)
Why choose Zapier
- Lower estimated cost for 10 users: $104/mo vs $499/mo
- Higher Integration score (10/10 vs 7/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for agencies (7/10 vs 4/10)
- Better fit for enterprise (6/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.9/10 for Brevo. The largest gap is in Cost: 8/10 for Brevo and 4/10 for Zapier.
Zapier costs less for 10 users: about $104/mo on its Team plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Zapier have a free plan.
Zapier is the better fit for agencies: we rate it 7/10 for them, against 4/10 for Brevo.
