Odoo vs Pushwoosh (2026): Pricing, Features & Verdict
Odoo is our pick, scoring 7.2/10 against 6.9/10 for Pushwoosh on our Marketing criteria. Its biggest advantage: higher Customization score (9/10 vs 7/10). Both Odoo and Pushwoosh have a free plan.
Last updated: November 2026
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.2/10 | 6.9/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 5/10 | 6/10 |
| Customization | 9/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €31.10/user/mo Standard | Contact for pricing |
| Estimated cost for 10 users | Free One App Free | Free Pay-as-you-go (Free) |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Odoo vs Pushwoosh cost by team size
| Team size | Odoo | Pushwoosh |
|---|---|---|
| 1 user | FreeOne App Free | FreePay-as-you-go (Free) |
| 5 users | FreeOne App Free | FreePay-as-you-go (Free) |
| 10 users | FreeOne App Free | FreePay-as-you-go (Free) |
| 25 users | FreeOne App Free | FreePay-as-you-go (Free) |
| 50 users | FreeOne App Free | FreePay-as-you-go (Free) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Odoo and Pushwoosh suit
Pushwoosh fits developers and marketing teams better than Odoo.
| Audience | Odoo | Pushwoosh |
|---|---|---|
| Developers | 6/10It is open source and offers an API, Studio and self-hosting. | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. |
| Marketing Teams | 6/10Email Marketing and lead scoring are native. | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. |
| E-commerce | 6/10CRM data flows natively into Odoo's Sales, Inventory and Invoicing apps. | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. |
| Enterprise | 5/10Multi-company and on-premise options exist, but reviewers report performance issues with large datasets. | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. |
| Startups | 7/10The free plan and Community edition keep early costs low. | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. |
| Accountants and Bookkeepers | 4/10Invoicing is built in, but nothing is aimed at accounting firms. | Not rated |
| Customer Support Teams | 5/10A Helpdesk app shares the same database. | Not rated |
| Government | Not rated | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. |
| Manufacturing | 5/10ERP modules such as inventory sit next to the CRM in one database. | Not rated |
| Mid-Market | 8/10Reviewers say it suits structured mid-sized businesses that want CRM tied to ERP processes. | Not rated |
| SaaS Companies | Not rated | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. |
| Sales Teams | 7/10It has pipeline, lead scoring, assignment rules, and VoIP calling built in. | Not rated |
| Small Business | 8/10The free single-app plan and low per-user price suit small firms, though setup takes effort. | Not rated |
Which One Should You Choose?
Why choose Odoo
- Higher Customization score (9/10 vs 7/10)
- Higher Integration score (8/10 vs 7/10)
Why choose Pushwoosh
- Higher Support score (7/10 vs 5/10)
- Higher Ease of Use score (6/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 6/10)
- Better fit for developers (8/10 vs 6/10)
Pros & Cons
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our Marketing criteria: 7.2/10 against 6.9/10 for Pushwoosh. The largest gap is in Customization: 9/10 for Odoo and 7/10 for Pushwoosh.
Yes, both Odoo and Pushwoosh have a free plan.
Pushwoosh is the better fit for developers: we rate it 8/10 for them, against 6/10 for Odoo.
