Pushwoosh vs Zapier (2026): Pricing, Features & Verdict
Zapier is our pick, scoring 7.3/10 against 6.9/10 for Pushwoosh on our Marketing criteria. Its biggest advantage: higher Ease of Use score (9/10 vs 6/10). For 10 users, Pushwoosh is free, against $104/mo for Zapier; both Pushwoosh and Zapier have a free plan.
Last updated: November 2026
Pushwoosh
6.9/10
Pushwoosh is a customer engagement platform that sends mobile and web push, in-app, email, SMS and WhatsApp campaigns to app and website users, priced by monthly active users.
Zapier
7.3/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.3/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Customization | 7/10 | 7/10 |
| Security | 7/10 | 8/10 |
| Support | 7/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $29.99/mo Professional |
| Estimated cost for 10 users | Free Pay-as-you-go (Free) | $104/mo Team |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| More features | ||
| AI Agents | Not listed | |
| Chatbots | Not listed | |
| Private Deployment | Not listed | |
| API Access | Not listed | |
| Workflow Automation | Not listed | |
| Text Generation | Not listed | |
| Enterprise Controls | Not listed | |
Pushwoosh vs Zapier cost by team size
Pushwoosh and Zapier cost the same at 1 user; Pushwoosh costs less from 5 to 25 users.
| Team size | Pushwoosh | Zapier |
|---|---|---|
| 1 user | FreePay-as-you-go (Free) | FreeFree |
| 5 users | FreePay-as-you-go (Free) | $104/moTeam |
| 10 users | FreePay-as-you-go (Free) | $104/moTeam |
| 25 users | FreePay-as-you-go (Free) | $104/moTeam |
| 50 users | FreePay-as-you-go (Free) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Pushwoosh and Zapier suit
Pushwoosh fits developers and e-commerce better than Zapier.
| Audience | Pushwoosh | Zapier |
|---|---|---|
| Developers | 8/10Broad SDK coverage, full API access on every plan and an MCP server make it practical to embed in mobile and web apps. | 5/10It offers API access and MCP support, though it is aimed at non-technical users. |
| E-commerce | 7/10Shopify and Magento integrations support triggered and abandoned-cart messages, though Pushwoosh is not an email-first commerce tool. | 5/10Stores can connect their apps, though the notes show nothing ecommerce-specific. |
| Enterprise | 6/10The custom tier adds SSO, an SLA, MSA/DPA and private cloud hosting, but its scale and ecosystem are smaller than Braze or Airship. | 6/10Enterprise adds SCIM, SSO, and governance controls, but high-volume task costs and the lack of self-hosting are drawbacks. |
| Government | 3/10US agencies removed Pushwoosh code in 2022 after reports of Russia-based development, which may raise procurement concerns. | 3/10The lack of a private deployment option limits use in strict public-sector settings. |
| Marketing Teams | 8/10A no-code journey builder, segmentation and A/B/n testing let marketers run retention campaigns without engineering help. | 8/10Reviewers praise how well it connects marketing tools such as Google Ads and Mailchimp. |
| Startups | 8/10The free tier covers up to 1,000 MAU with unlimited push, and paid usage scales per 1,000 MAU with no base fee. | 8/10Teams can start automating quickly without engineering time. |
| Agencies | Not rated | 7/10Shared workspaces on the Team plan and the broad app coverage help agencies serve many clients. |
| Customer Support Teams | Not rated | 5/10Chatbots and agents can answer questions, but it is not a helpdesk. |
| Freelancers | Not rated | 7/10The free and Pro plans cover single-user needs, but costs grow with usage. |
| HR Teams | Not rated | 4/10Generic app automation can link HR tools, but there is no HR-specific evidence. |
| IT Teams | Not rated | 5/10SCIM, SSO and admin controls are available, but there is no self-hosted deployment. |
| Mid-Market | Not rated | 7/10The Team plan supports 25 users with SAML SSO and audit logs. |
| Operations Teams | Not rated | 9/10No-code workflows across more than 8,000 apps automate processes across the company. |
| SaaS Companies | 6/10In-app and push messaging help with product engagement, and integrations with RevenueCat, Stripe and Adapty support subscription businesses. | Not rated |
| Sales Teams | Not rated | 7/10It handles lead routing and CRM sync well, though it has no built-in contact data. |
| Small Business | Not rated | 9/10A free tier, low entry pricing, and a beginner-friendly no-code builder fit small teams well. |
Which One Should You Choose?
Why choose Pushwoosh
- Lower estimated cost for 10 users: Free vs $104/mo
- Higher Cost score (8/10 vs 4/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for developers (8/10 vs 5/10)
- Better fit for e-commerce (7/10 vs 5/10)
Why choose Zapier
- Higher Ease of Use score (9/10 vs 6/10)
- Higher Integration score (10/10 vs 7/10)
Pros & Cons
Pushwoosh
Pros
- The free tier includes unlimited push notifications and in-app impressions for up to 1,000 MAU, along with the full feature set.
- Usage-based pricing of $7 to $13 per 1,000 MAU has no base fee, so it stays affordable for growing apps.
- Push, in-app, email, SMS, WhatsApp and Asian messengers run from one journey builder with A/B/n testing.
- Wide SDK coverage, including Flutter, React Native and Unity, plus integrations with Segment, Mixpanel, Amplitude, AppsFlyer and RevenueCat.
- It holds ISO 27001:2022 and SOC 2 Type 2 certification, claims HIPAA compliance, and offers EU data hosting in Germany.
- Capterra reviewers rate customer service highly, giving it 4.7 out of 5.
Cons
- G2 reviewers report that some features are hard to find in the menus and that the admin UI can feel unintuitive.
- Some users report delays in notifications and report generation.
- SMS and WhatsApp fees are billed separately by third-party providers and Meta, which makes total costs harder to predict.
- SSO, an SLA and a dedicated manager are only on the custom tier, which starts at about $3,000 a month.
- The 2022 Reuters report on its Russia-based development led the US Army and CDC to remove its code, which may concern some security-sensitive buyers.
- There are no social media tools, and reporting is described as less detailed than some specialist analytics tools.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our Marketing criteria: 7.3/10 against 6.9/10 for Pushwoosh. The largest gap is in Cost: 8/10 for Pushwoosh and 4/10 for Zapier.
Pushwoosh costs less for 10 users: free on its Pay-as-you-go (Free) plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Yes, both Pushwoosh and Zapier have a free plan.
Pushwoosh is the better fit for developers: we rate it 8/10 for them, against 5/10 for Zapier.
