Brevo vs MailerLite Comparison
Compare Brevo vs MailerLite features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 7/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $12/mo Comfort |
| Estimated cost for 10 users | $499/mo Professional | $25/mo Power |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
Brevo vs MailerLite cost by team size
Brevo and MailerLite cost the same at 1 user; MailerLite costs less from 5 to 10 users.
| Team size | Brevo | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $25/moPower |
| 10 users | $499/moProfessional | $25/moPower |
| 25 users | Contact for pricing | $25/moPower |
| 50 users | Contact for pricing | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Scalability score (7/10 vs 6/10)
- Higher Security score (7/10 vs 6/10)
Why choose MailerLite
- Lower estimated cost for 10 users: $25/mo vs $499/mo
- Higher Customization score (7/10 vs 6/10)
- Higher Ease of Use score (9/10 vs 8/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.9/10 for Brevo. The largest gap is in Customization: 6/10 for Brevo and 7/10 for MailerLite.
MailerLite costs less for 10 users: about $25/mo on its Power plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and MailerLite have a free plan.
