Overview
Klaviyo specializes in data-driven marketing for e-commerce stores (Shopify, Magento, WooCommerce). It combines a customer data platform with email/SMS campaigns, robust segmentation, predictive analytics, and flow-based automation (abandoned cart, win-back, welcome series).
Our Rating
8
out of 10
Scalability
9
Ease of Use
7
Customization
9
Security
8
Support
7
Cost
6
Integration
9
Analytics
10
Pros & Cons
Pros
- Great for ecommerce
- Scalable
- Strong analytics
- Powerful automation
- Marketing focused
- Omnichannel
Cons
- High cost
- Expensive scaling
- Expensive
- Learning curve
- Overkill SMBs
- Complex setup
Key Features
Marketing Automation
Integrations
SMS Marketing
E-commerce Features
Email Marketing
Reporting & Analytics
Segmentation
Klaviyo Pricing
Free
Free
0- 150 SMS credits/mo
- 500 email sends/mo
- Up to 250 contacts
Most PopularEmail
$20/month
or $240/year (save 0%)
- All features
- 251–500 contacts
Email + SMS
$35/month
or $420/year (save 0%)
- Email & SMS
- Scales by contacts
Open interactive pricing calculatorGet a tailored cost breakdown for your team size, billing cycle, and add‑ons.
Frequently Asked Questions
The cost of Klaviyo depends on your plan, billing cycle, and number of users. Most teams start with a core plan and add seats or add-ons as they grow. Use our pricing calculator to estimate your monthly and annual costs.
Many Klaviyo plans include a free tier or free trial so you can test the product before paying. Free plans usually come with feature or usage limits, while paid plans unlock full functionality and higher usage limits.
The final price of Klaviyo is typically influenced by the number of users, the chosen plan tier, billing cycle (monthly vs annual), and any usage-based costs or paid add-ons such as extra contacts, automations, or support.
