Klaviyo vs MailerLite Comparison
Compare Klaviyo vs MailerLite features, pricing, and more.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 9/10 | 6/10 |
| Cost | 4/10 | 8/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 9/10 |
| Scalability | 8/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | $12/mo Comfort |
| Estimated cost for 10 users | Free Free | $25/mo Power |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| SMS Marketing | Not listed | |
Klaviyo vs MailerLite cost by team size
Klaviyo and MailerLite cost the same at 1 user; Klaviyo costs less from 5 users.
| Team size | Klaviyo | MailerLite |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $25/moPower |
| 10 users | FreeFree | $25/moPower |
| 25 users | FreeFree | $25/moPower |
| 50 users | FreeFree | $25/moPower |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Analytics score (9/10 vs 6/10)
- Higher Integration score (9/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for mid-market (9/10 vs 5/10)
Why choose MailerLite
- Higher Cost score (8/10 vs 4/10)
- Higher Ease of Use score (9/10 vs 6/10)
- Better fit for freelancers (8/10 vs 3/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.9/10 for Klaviyo. The largest gap is in Cost: 4/10 for Klaviyo and 8/10 for MailerLite.
Klaviyo costs less for 10 users: free on its Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both Klaviyo and MailerLite have a free plan.
MailerLite is the better fit for freelancers: we rate it 8/10 for them, against 3/10 for Klaviyo.
