Brevo vs Klaviyo Comparison
Compare Brevo vs Klaviyo features, pricing, and more.
Last updated: March 2026
Winner
Brevo
8.1/10
Multi-channel marketing automation and CRM (formerly Sendinblue)
Klaviyo
8/10
Commerce-focused email and SMS marketing platform
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Overall Scores | ||
| Overall Rating | 8.1/10 | 8/10 |
| Scalability | 7/10 | 9/10 |
| Ease of Use | 9/10 | 7/10 |
| Customization | 7/10 | 9/10 |
| Security | 8/10 | 8/10 |
| Support | 8/10 | 7/10 |
| Cost | 9/10 | 6/10 |
| Integration | 8/10 | 9/10 |
| Analytics | 8/10 | 10/10 |
| Pricing | ||
| Free | Free/mo | Free/mo |
| Starter | $9/mo | |
| Professional | $499/mo | |
| Enterprise | ||
| Features | ||
| Marketing Automation | ||
| Landing Pages | ||
| Integrations | ||
| SMS Marketing | ||
| Email Marketing | ||
| Reporting & Analytics | ||
| Segmentation | ||
| A/B Testing | ||
| E-commerce Features | ||
Pros & Cons
Brevo Pros
- Affordable
- Scalable
- Good automation
- Email + SMS
- Marketing focused
- Omnichannel
Cons
- Expensive scaling
- Limited automation
- Expensive
- UI basic
- Setup complexity
- Learning curve
Klaviyo Pros
- Great for ecommerce
- Scalable
- Strong analytics
- Powerful automation
- Marketing focused
- Omnichannel
Cons
- High cost
- Expensive scaling
- Expensive
- Learning curve
- Overkill SMBs
- Complex setup
Choose Brevo if you...
- Need a comprehensive all-in-one solution
- Have a larger team that needs collaboration features
- Value extensive integration options
Choose Klaviyo if you...
- Are looking for a more affordable option
- Prefer a simpler, more focused tool
- Need quick setup with minimal learning curve