Klaviyo vs Mailchimp Comparison
Compare Klaviyo vs Mailchimp features, pricing, and more.
Last updated: November 2026
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 8/10 | 7/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 8/10 | 7/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Cost | 4/10 | 4/10 |
| Integration | 9/10 | 8/10 |
| Analytics | 9/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo Email | $13/mo Essentials |
| Estimated cost for 10 users | Free Free | $350/mo Premium |
| Features | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| A/B Testing | Not listed | |
Klaviyo vs Mailchimp cost by team size
Klaviyo and Mailchimp cost the same at 1 user; Klaviyo costs less from 5 users.
| Team size | Klaviyo | Mailchimp |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | $20/moStandard |
| 10 users | FreeFree | $350/moPremium |
| 25 users | FreeFree | $350/moPremium |
| 50 users | FreeFree | $350/moPremium |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Klaviyo
- Lower estimated cost for 10 users: Free vs $350/mo
- Higher Analytics score (9/10 vs 7/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for mid-market (9/10 vs 6/10)
Why choose Mailchimp
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for freelancers (6/10 vs 3/10)
Pros & Cons
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Not sold on either?
Frequently Asked Questions
Klaviyo costs less for 10 users: free on its Free plan, against about $350/mo on its Premium plan for Mailchimp, billed monthly.
Yes, both Klaviyo and Mailchimp have a free plan.
Klaviyo is the better fit for enterprise: we rate it 8/10 for them, against 4/10 for Mailchimp.
