Best HubSpot Alternatives (2026): 15 options compared
Tools that share a category with HubSpot, closest matches first (most shared categories, then the most specific), then by our score. Costs are estimates for monthly billing based on each tool's listed plans. Our methodology
| # | Tool | Score | Free tier | Starting price | Est. monthly cost | Links |
|---|---|---|---|---|---|---|
| 6.9/10 | Yes | $20/user/mo | $200/moSales Hub Starter | ||
| 1 |  Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it. | 7.2/10 | Yes | €31/user/mo | FreeOne App Free | |
| 2 |  Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization. | 6.9/10 | No | Contact sales | Contact for pricing | |
| 3 |  Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses. | 6.9/10 | Yes | $9/mo | $499/moProfessional | |
| 4 |  Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies. | 6.7/10 | No | Contact sales | Contact for pricing | |
| 5 |  SmartReach.io is a cold email and multichannel sales engagement platform covering email, LinkedIn, calling and WhatsApp, built for sales teams and agencies. | 6.6/10 | No | $29/mo | $89/moEmail Outreach Plus | |
| 6 |  Spotler CRM, formerly Really Simple Systems, is a UK-built cloud CRM for small and mid-sized B2B firms that combines sales pipeline, email marketing and case management. | 6.6/10 | No | €12/user/mo | €120/moStarter | |
| 7 |  Open-source CRM built for nonprofits and advocacy groups, covering contacts, donations, memberships, events, email marketing and case management. | 6.6/10 | Yes | $15/mo | FreeSelf-hosted (open source) | |
| 8 |  Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams. | 6.5/10 | No | $29/user/mo | $290/moStarter | |
| 9 |  Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams. | 6.5/10 | Yes | $49/user/mo | FreeFree | |
| 10 |  Desktop LinkedIn automation tool with a built-in lightweight CRM for sales reps, recruiters and agencies running connection, messaging and follow-up campaigns. | 6.5/10 | Yes | $15/user/mo | FreeFree Trial | |
| 11 |  lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups. | 6.5/10 | No | $69/mo | $69/moEmail | |
| 12 |  Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses. | 6.5/10 | No | Contact sales | Contact for pricing | |
| 13 |  LeadSquared is a sales CRM and marketing automation platform for high-velocity sales teams in fields such as education, financial services, healthcare and real estate. | 6.5/10 | No | $40/user/mo | $400/moSales Pro | |
| 14 |  Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands. | 6.4/10 | No | Contact sales | Contact for pricing | |
| 15 |  Hunter is a B2B email finding, verification and cold outreach platform that helps sales and marketing teams build and contact lead lists. | 6.4/10 | Yes | €49/mo | FreeFree |