HubSpot vs Ortto: Complete Comparison (2026)
An in-depth comparison of HubSpot and Ortto to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 7/10 | 6/10 |
| Integration | 9/10 | 8/10 |
| Support | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Cost | 5/10 | 4/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | Contact for pricing |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
HubSpot vs Ortto cost by team size
| Team size | HubSpot | Ortto |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $100/moSales Hub Starter | Contact for pricing |
| 10 users | $200/moSales Hub Starter | Contact for pricing |
| 25 users | $500/moSales Hub Starter | Contact for pricing |
| 50 users | $1,000/moSales Hub Starter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Ortto does not)
- Higher Analytics score (7/10 vs 6/10)
- Higher Integration score (9/10 vs 8/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for freelancers (5/10 vs 2/10)
Why choose Ortto
- Higher Support score (7/10 vs 6/10)
- Higher Security score (8/10 vs 7/10)
- Better fit for saas companies (9/10 vs 7/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our CRM criteria: 6.9/10 against 6.7/10 for Ortto. The largest gap is in Analytics: 7/10 for HubSpot and 6/10 for Ortto.
HubSpot has a free plan; Ortto does not list one.
HubSpot is the better fit for small business: we rate it 9/10 for them, against 5/10 for Ortto.
